Top Beauty & Personal Care brands on Amazon

239 brands ranked by estimated revenue in September 2026. All figures are Ecominsights estimates.

Beauty & Personal Care brands by estimated revenue, September 2026
#	Brand	Main category	Est. revenue/mo	Size	Trend
1	medicube	Serums	$37.0M	Large	Stable
2	L'Oreal Paris	Mascara	$26.0M	Large	Stable
3	CeraVe	Face Washes	$25.3M	Large	Declining
4	Dove	Body Washes	$23.2M	Large	Stable
5	La Roche-Posay	Face Moisturizers	$21.7M	Large	Stable
6	Gillette	Cartridges	$19.0M	Large	Growing
7	Braun	Foil Shavers	$17.1M	Large	Declining
8	ANUA	Face Moisturizers	$15.7M	Large	Growing
9	Neutrogena	Face Moisturizers	$15.6M	Large	Declining
10	Clinique	Face Moisturizers	$15.5M	Large	Stable
11	Norelco	Rotary Shavers	$15.4M	Large	Declining
12	Mrs. MEYER'S	Hand Wash	$13.8M	Large	Stable
13	The Ordinary	Serums	$13.3M	Large	Stable
14	e.l.f.	Blush	$12.4M	Large	Stable
15	Olay	Face Moisturizers	$11.8M	Large	Stable
16	tarte	Mascara	$10.8M	Large	Growing
17	MAYBELLINE	Mascara	$10.5M	Large	Stable
18	Native	Deodorant	$9.3M	Large	Stable
19	beetles Gel Polish	Gel Polish	$9.2M	Large	Stable
20	REVLON	Hot-Air Brushes	$9.2M	Large	Stable
21	BIODANCE	Face Masks	$9.1M	Large	Stable
22	EQQUALBERRY	Serums	$9.1M	Large	Growing
23	Aveeno	Body Washes	$8.9M	Large	Declining
24	Lancôme	Mascara	$8.7M	Large	Growing
25	Salt & Stone	Deodorant	$8.7M	Large	Growing
26	EltaMD	Face Sunscreens	$8.5M	Large	Declining
27	LAURA GELLER NEW YORK	Foundation	$8.5M	Large	Declining
28	Paula's Choice	Polishes	$8.4M	Large	Stable
29	Cetaphil	Face Washes	$8.0M	Large	Declining
30	Nutrafol	Hair Regrowth Treatments	$7.8M	Large	Declining
31	COSRX	Serums	$7.7M	Large	Stable
32	Old Spice	Body Washes	$7.7M	Large	Stable
33	Gillette Venus	Cartridge Razors	$7.6M	Large	Stable
34	wavytalk	Multi-Stylers	$7.3M	Large	Declining
35	Vanicream	Face Moisturizers	$7.3M	Large	Stable
36	BAGSMART	Toiletry Bags	$7.3M	Large	Declining
37	Method	Hand Wash	$7.2M	Large	Declining
38	MANSCAPED	Body Groomers	$7.2M	Large	Stable
39	CLEAN SKIN CLUB	Cloths & Towelettes	$6.7M	Large	Declining
40	Dr. Bronner's	Soaps	$6.7M	Large	Stable
41	Mighty Patch	Pore Cleansing Strips	$6.6M	Large	Growing
42	Moroccanoil	Hair Sprays	$6.6M	Large	Declining
43	Sol de Janeiro	Body Sprays	$6.5M	Large	Stable
44	eos	Body Washes	$6.3M	Large	Stable
45	Estée Lauder	Foundation	$6.3M	Large	Stable
46	Dr. Squatch	Deodorant	$6.2M	Large	Stable
47	IT Cosmetics	CC Creams	$6.2M	Large	Growing
48	NYX PROFESSIONAL MAKEUP	Eyebrow Color	$6.2M	Large	Growing
49	Wahl	Beard & Mustache Trimmers	$6.1M	Large	Declining
50	Naturium	Body Washes	$6.1M	Large	Declining
51	Aquaphor	Creams	$6.0M	Large	Declining
52	Secret	Antiperspirant Deodorant	$5.8M	Large	Stable
53	Roc	Creams	$5.7M	Large	Declining
54	OUAI	Shampoos	$5.7M	Large	Declining
55	Harry's	Cartridges	$5.7M	Large	Stable
56	DOVE MEN + CARE	Antiperspirant Deodorant	$5.6M	Large	Declining
57	Dr.Althea	Face Moisturizers	$5.6M	Large	Growing
58	Wonderskin	Lip Stains	$5.5M	Large	Growing
59	Amika	Conditioners	$5.5M	Large	Declining
60	KÉRASTASE	Shampoos	$5.5M	Large	Declining
61	Dr.Melaxin	Eyes	$5.4M	Large	Stable
62	BaBylissPRO	Hair Dryers	$5.4M	Large	Stable
63	JIYU	Scrubs	$5.4M	Large	Growing
64	Degree	Antiperspirant Deodorant	$5.2M	Large	Stable
65	LANEIGE	Balms & Moisturizers	$5.1M	Large	Stable
66	COLOR WOW	Hair Sprays	$5.1M	Large	Declining
67	Eucerin	Creams	$5.1M	Large	Declining
68	CENTELLIAN 24	Face Moisturizers	$5.0M	Large	Growing
69	Dial	Hand Wash	$4.8M	Large	Stable
70	Redken	Conditioners	$4.8M	Large	Declining
71	Lattafa	Eau de Parfum	$4.7M	Large	Declining
72	TATCHA	Face Moisturizers	$4.6M	Large	Stable
73	COVERGIRL	Foundation	$4.6M	Large	Stable
74	Gold Bond	Lotions	$4.6M	Large	Stable
75	Kiehl's	Creams	$4.6M	Large	Stable
76	Summer Fridays	Balms & Moisturizers	$4.5M	Large	Growing
77	Olaplex	Shampoos	$4.5M	Large	Declining
78	grace & stella	Wrinkle Pads & Patches	$4.5M	Large	Growing
79	Just for Men	Hair Color	$4.4M	Large	Growing
80	Armani Beauty	Eau de Parfum	$4.4M	Large	Stable
81	Garnier	Makeup Cleansing Water	$4.3M	Large	Stable
82	DRMTLGY	Tinted Moisturizers	$4.3M	Large	Stable
83	ORIBE	Conditioners	$4.2M	Large	Growing
84	Burt's Bees	Balms & Moisturizers	$4.1M	Large	Declining
85	PRIME PROMETICS	Mascara	$4.1M	Large	Stable
86	Lume	Deodorant	$4.0M	Large	Declining
87	SKIN1004	Serums	$4.0M	Large	Stable
88	Good Molecules	Serums	$4.0M	Large	Declining
89	Aveda	Shampoos	$4.0M	Large	Growing
90	Dermalogica	Face Moisturizers	$3.9M	Large	Stable
91	MAREE	Color Refreshing Masks	$3.9M	Large	Stable
92	Beauty of Joseon	Serums	$3.9M	Large	Stable
93	OPI	Nail Polish	$3.9M	Large	Stable
94	ELEMIS	Face Moisturizers	$3.9M	Large	Stable
95	Armaf	Eau de Parfum	$3.8M	Large	Stable
96	Dr Teal's	Bath Salts	$3.7M	Large	Declining
97	Grande Cosmetics	Eyelash Primers	$3.7M	Large	Declining
98	celimax	Serums	$3.7M	Large	Stable
99	Obagi Medical	Serums	$3.6M	Large	Declining
100	Versace	Eau de Toilette	$3.6M	Large	Stable
101	Palmer's	Lotions	$3.6M	Large	Declining
102	Kenra	Hair Sprays	$3.5M	Large	Declining
103	Carpe	Antiperspirant Deodorant	$3.5M	Large	Stable
104	Nautica	Eau de Toilette	$3.5M	Large	Declining
105	Thrive Causemetics	Mascara	$3.4M	Large	Growing
106	Charlotte Tilbury	Face Mists	$3.4M	Large	Growing
107	Colorescience	Face Sunscreens	$3.4M	Large	Declining
108	Nécessaire	Body Washes	$3.4M	Large	Growing
109	NIVEA	Lotions	$3.3M	Large	Declining
110	Cremo	Body Washes	$3.3M	Large	Growing
111	CHI	Straighteners	$3.2M	Large	Stable
112	d'alba Piedmont	Face Mists	$3.1M	Large	Declining
113	Saltair	Oils	$3.1M	Large	Stable
114	Head & Shoulders	Shampoos	$3.1M	Large	Stable
115	Azzaro	Cologne	$3.1M	Large	Growing
116	bareMinerals	Tinted Moisturizers	$3.1M	Large	Declining
117	Vaseline	Lotions	$3.0M	Large	Declining
118	Revision Skincare	Lip Plumpers	$3.0M	Large	Growing
119	Victoria's Secret	Eau de Parfum	$2.9M	Large	Growing
120	CurvLife	Nail Glue	$2.9M	Large	Growing
121	AESTURA	Face Moisturizers	$2.9M	Large	Stable
122	BYOMA	Toners & Astringents	$2.9M	Large	Stable
123	Glamnetic	Press On Nails	$2.8M	Large	Stable
124	BABE ORIGINAL	Eyelash Primers	$2.8M	Large	Growing
125	TYMO	Straighteners	$2.8M	Large	Declining
126	Jergens	Lotions	$2.8M	Large	Declining
127	Beauty by Earth	Body Self-Tanners	$2.8M	Large	Declining
128	Tree Hut	Scrubs & Body Treatments	$2.8M	Large	Stable
129	Caudalie	Serums	$2.8M	Large	Growing
130	Differin	Facial Kits	$2.7M	Large	Stable
131	Eau Thermale Avène	Face Moisturizers	$2.7M	Large	Stable
132	Nizoral	Shampoos	$2.7M	Large	Declining
133	OSEA	Oils	$2.7M	Large	Declining
134	Supergoop!	Facial Sunscreens	$2.7M	Large	Declining
135	Jack Black	Body Washes	$2.7M	Large	Stable
136	MelodySusie	Acrylic Nail Tools	$2.7M	Large	Declining
137	First Aid Beauty	Face Moisturizers	$2.7M	Large	Growing
138	Shea Moisture	Body Washes	$2.7M	Large	Declining
139	Softsoap	Hand Wash	$2.7M	Large	Stable
140	BASED BODYWORKS	Root Lifting Powders	$2.6M	Large	Growing
141	Davines	Shampoos	$2.6M	Large	Stable
142	Yves Saint Laurent	Eau de Parfum	$2.6M	Large	Stable
143	MEDITHERAPY	Serums	$2.6M	Large	Growing
144	modelones	Gel Polish	$2.6M	Large	Declining
145	Bioderma	Makeup Cleansing Water	$2.6M	Large	Stable
146	Ufree	Accessories	$2.6M	Large	Declining
147	Every Man Jack	Body Washes	$2.6M	Large	Stable
148	SkinMedica	Serums	$2.6M	Large	Growing
149	Ebanel	Foot Creams & Lotions	$2.6M	Large	Stable
150	ALASTIN Skincare	Face Sunscreens	$2.5M	Large	Stable
151	L'OCCITANE	Body Washes	$2.5M	Large	Declining
152	Shiseido	Eyelash Curlers	$2.5M	Large	Stable
153	GOO GOO	Hair Extensions	$2.5M	Large	Declining
154	Bella Vita Luxury	Eau de Parfum	$2.5M	Large	Growing
155	Amlactin	Lotions	$2.5M	Large	Stable
156	Living Proof	Dry Shampoos	$2.5M	Large	Stable
157	TREKTOTE	Toiletry Kits	$2.4M	Large	Growing
158	SUNGBOON EDITOR	Serums	$2.4M	Large	Growing
159	No7	Serums	$2.4M	Large	Stable
160	Sun Bum	Body Sunscreens	$2.4M	Large	Declining
161	Tweezerman	Tweezers	$2.4M	Large	Stable
162	Pantene	Shampoos	$2.4M	Large	Declining
163	Nexxus	Shampoo & Conditioner Sets	$2.4M	Large	Declining
164	Earth Mama	Maternity	$2.3M	Large	Growing
165	Peter Thomas Roth	Face Masks	$2.3M	Large	Stable
166	Prequel	Face Moisturizers	$2.3M	Large	Declining
167	Biolage	Shampoos	$2.3M	Large	Stable
168	Vibriance	Serums	$2.3M	Large	Stable
169	ARENCIA	Serums	$2.3M	Large	Growing
170	SimplyVital	Neck & Décolleté	$2.3M	Large	Stable
171	Andis	Beard & Mustache Trimmers	$2.3M	Large	Declining
172	URBAN DECAY	Foundation Primers	$2.2M	Large	Stable
173	Full Shine	Hair Extensions	$2.2M	Large	Declining
174	Afnan	Eau de Parfum	$2.2M	Large	Stable
175	JODSONE	Decoration Kits	$2.2M	Large	Stable
176	Youth To The People	Face Washes	$2.2M	Large	Growing
177	Double Rhythm	Gel Polish	$2.2M	Large	Growing
178	Goddvenus	False Lashes	$2.2M	Large	Growing
179	Tower 28	Face Mists	$2.2M	Large	Stable
180	Proactiv	Facial Kits	$2.1M	Large	Stable
181	Her Fantasy Box	Body Washes	$2.1M	Large	Stable
182	Wahl Professional	Shave & Hair Removal	$2.1M	Large	Declining
183	INIA	Face Masks	$2.1M	Large	Declining
184	Plexaderm	Eyes	$2.1M	Large	Stable
185	BTArtbox	Press On Nails	$2.1M	Large	Declining
186	Aussie	Shampoo & Conditioner Sets	$2.0M	Large	Declining
187	Billie	Cartridges	$2.0M	Large	Stable
188	Ulike	Light Hair Removal	$2.0M	Large	Declining
189	Abib	Face Masks	$2.0M	Large	Declining
190	R+Co	Styling Products	$2.0M	Large	Growing
191	Dior	Eau de Parfum	$2.0M	Large	Stable
192	Schick	Cartridges	$2.0M	Large	Stable
193	Too Faced	Mascara	$2.0M	Large	Growing
194	Murad	Serums	$2.0M	Large	Stable
195	Torriden	Serums	$2.0M	Large	Stable
196	UNA GELLA	Nail Tips	$2.0M	Large	Growing
197	Bumble and bumble.	Shampoos	$1.9M	Large	Growing
198	Goda	Women's	$1.9M	Large	Stable
199	goPure	Neck & Décolleté	$1.9M	Large	Declining
200	PURA D'OR	3-in-1 Shampoo, Conditioner & Body Wash	$1.9M	Large	Stable
201	Paul Mitchell	Shampoos	$1.9M	Large	Declining
202	philosophy	Body Washes	$1.9M	Large	Stable
203	Mirai	Soaps	$1.9M	Large	Growing
204	Tula	Face Washes	$1.9M	Large	Stable
205	Milani	Foundation Primers	$1.9M	Large	Stable
206	TIRTIR	Foundation	$1.8M	Large	Stable
207	Laura Mercier	Powder	$1.8M	Large	Stable
208	YANIBEST	Hair Bonnets	$1.8M	Large	Growing
209	Bare Anatomy	Hair Regrowth Treatments	$1.8M	Large	Growing
210	RALPH LAUREN FRAGRANCES	Eau de Toilette	$1.8M	Large	Growing
211	NIOXIN	Shampoos	$1.8M	Large	Declining
212	ISDIN	Face Sunscreens	$1.8M	Large	Declining
213	Smooche	Foundation	$1.8M	Large	Growing
214	Ginger Lily Farms	Body Washes	$1.8M	Large	Declining
215	L'ANGE HAIR	Irons	$1.8M	Large	Declining
216	REJURAN	Serums	$1.8M	Large	Growing
217	ILIA	Foundation	$1.8M	Large	Stable
218	KISS	False Lashes	$1.8M	Large	Declining
219	L3	Root Lifting Powders	$1.8M	Large	Declining
220	PanOxyl	Face Washes	$1.8M	Large	Declining
221	EADEM	Balms & Moisturizers	$1.7M	Large	Growing
222	MATRIX	Shampoos	$1.7M	Large	Declining
223	K18	Dry Shampoos	$1.7M	Large	Declining
224	Medik8	Serums	$1.7M	Large	Growing
225	OGX	Shampoos	$1.7M	Large	Declining
226	Evereden	Shampoo & Conditioner Sets	$1.7M	Large	Declining
227	Sally Hansen	Nail Polish	$1.7M	Large	Declining
228	PHLUR	Body Sprays	$1.7M	Large	Stable
229	DIME	Eau de Toilette	$1.7M	Large	Stable
230	Illiyoon	Face Moisturizers	$1.7M	Large	Declining
231	TRESemmé	Shampoo & Conditioner Sets	$1.6M	Large	Declining
232	Anastasia Beverly Hills	Eyebrow Color	$1.6M	Large	Stable
233	Dolce&Gabbana	Eau de Toilette	$1.6M	Large	Growing
234	KEYYOU	False Lashes	$1.6M	Large	Growing
235	Flamingo	Cartridges	$1.6M	Large	Stable
236	Schick Hydro Silk	Disposable Razors	$1.6M	Large	Stable
237	iRestore	Hair Regrowth Devices	$1.6M	Large	Declining
238	Sunday Riley	Serums	$1.6M	Large	Stable
239	TPOB	Shave & Hair Removal	$1.6M	Large	Stable