Who makes Dial? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.8M est./mo
- Trend
- Stable
- +7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 452,164 reviews
- Who sells it
- Mostly one seller
- Top seller has 84% of units
Dial estimated monthly revenue on Amazon
Our read on Dial
In September 2026, Dial had estimated revenue of $4.8M and 371,000 estimated units in Hand Wash, up 13% from $4.3M in June 2026, the first of 4 months of data. That puts the brand at rank 3 of 127 brands in the category, with an 11% share of estimated category revenue. Its trend is labeled Stable, at +7% over the last 2 months. Dial has 114 products selling and an average rating of 4.7 across 452,164 reviews. The top product, the Antibacterial Defense Foaming Hand Soap Refill, sells an estimated 41,000 units per month. Sales are concentrated: Amazon accounts for 84% of units, followed by Huracan Distro at 5% and SR Store deals at 3%, among 39 sellers.
Top Dial products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Dial Antibacterial Defense Foaming Hand Soap Refill | 4.6 ★24,212 reviews | 41,000 | Check price on Amazon |
| Dial Antibacterial Defense Liquid Hand Soap + Aloe | 4.8 ★31,487 reviews | 25,000 | Check price on Amazon |
| Dial Antibacterial Foaming Hand Soap | 4.8 ★3,997 reviews | 16,000 | Check price on Amazon |
| Dial Body Wash, Refresh & Renew Spring Water | 4.7 ★35,313 reviews | 13,000 | Check price on Amazon |
| Dial Antibacterial Bar Soap | 4.8 ★64,632 reviews | 12,000 | Check price on Amazon |
| Dial Gold Antibacterial Deodorant Soap | 4.5 ★4,699 reviews | 10,000 | Check price on Amazon |
| Dial Men 3 in 1 Body, Hair and Face Wash | 4.6 ★36,218 reviews | 9,700 | Check price on Amazon |
| Dial Antibacterial Hydrating Liquid Hand Soap | 4.7 ★683 reviews | 9,200 | Check price on Amazon |
| Dial Antibacterial Deodorant Bar Soap | 4.8 ★64,633 reviews | 9,100 | Check price on Amazon |
| Dial Body Wash, Pamper & Indulge Marula Oil | 4.7 ★35,314 reviews | 8,900 | Check price on Amazon |
Who sells Dial
- Amazon84%
- Huracan Distro5%
- SR Store deals3%
- Prime National Distribution2%
- Danny's gadget1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 127
Rank 3 of 127 brands in Hand Wash by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Dial?
Dial is the brand name on 114 products we tracked on Amazon in September 2026 mostly in Hand Wash (Beauty & Personal Care). The largest seller of Dial products that month was Amazon, with 84% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Dial sell on Amazon?
Dial sold an estimated $4.8M on Amazon in September 2026, about 371,000 units. That is +13% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Dial's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Dial Antibacterial Defense Foaming Hand Soap Refill (about 41,000 units); 2. Dial Antibacterial Defense Liquid Hand Soap + Aloe (about 25,000 units); 3. Dial Antibacterial Foaming Hand Soap (about 16,000 units).