Who makes Softsoap? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.7M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 278,049 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Softsoap estimated monthly revenue on Amazon
Our read on Softsoap
Softsoap is a Large brand in Hand Wash, ranking 4 among 127 brands in that category and holding an estimated 11% of its revenue. In September 2026 its estimated revenue was $2.7M on 255,000 estimated units, up 6% from $2.5M in June 2026, and the recent trend is Stable at +0%. It has 49 products selling and 14 sellers, though Amazon accounts for 97% of units. The top listing is Softsoap Antibacterial Refill 50oz Crisp Clean Scent at 30,000 units per month, followed by Fresh Breeze at 29,000 and Aquarium at 26,000. The average rating is 4.7 across 278,049 reviews, which falls in the Strong band. These figures cover 4 months of data.
Top Softsoap products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Softsoap Antibacterial Refill 50oz Crisp Clean Scent | 4.6 ★25,025 reviews | 30,000 | Check price on Amazon |
| Softsoap Liquid Hand Soap, Fresh Breeze | 4.8 ★51,601 reviews | 29,000 | Check price on Amazon |
| Softsoap Aquarium Liquid Hand Soap | 4.8 ★7,045 reviews | 26,000 | Check price on Amazon |
| Softsoap Moisturizing Liquid Hand Soap, Milk & Honey Scent, 50 | 4.6 ★25,075 reviews | 24,000 | Check price on Amazon |
| Softsoap Moisturizing Liquid Hand Soap, Soothing Clean Aloe | 4.8 ★40,252 reviews | 17,000 | Check price on Amazon |
| Softsoap Liquid Hand Soap | 4.6 ★25,000 reviews | 14,000 | Check price on Amazon |
| Softsoap Antibacterial Liquid Hand Soap | 4.8 ★22,679 reviews | 12,000 | Check price on Amazon |
| Softsoap Antibacterial Hand Soap, White Tea & Berry, 11.25 fl | 4.8 ★8,024 reviews | 8,500 | Check price on Amazon |
| Softsoap Antibacterial Hand Soap, Cool Splash Scent, 11.25 fl | 4.8 ★8,030 reviews | 8,200 | Check price on Amazon |
| Softsoap Moisturizing Body Wash | 4.8 ★9,524 reviews | 4,500 | Check price on Amazon |
Who sells Softsoap
- Amazon97%
- MyOfficeInnovations/Staples, Inc.1%
- On--point1%
- Office Depot Business1%
- Fast and Precise by Staples1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 127
Rank 4 of 127 brands in Hand Wash by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Softsoap?
Softsoap is the brand name on 49 products we tracked on Amazon in September 2026 mostly in Hand Wash (Beauty & Personal Care). The largest seller of Softsoap products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Softsoap sell on Amazon?
Softsoap sold an estimated $2.7M on Amazon in September 2026, about 255,000 units. That is +6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Softsoap's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Softsoap Antibacterial Refill 50oz Crisp Clean Scent (about 30,000 units); 2. Softsoap Liquid Hand Soap, Fresh Breeze (about 29,000 units); 3. Softsoap Aquarium Liquid Hand Soap (about 26,000 units).