Who makes Old Spice? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $7.7M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 288,150 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Old Spice estimated monthly revenue on Amazon
Our read on Old Spice
In September 2026, Old Spice ranked 3 among 383 brands in the Body Washes category on Amazon, with a 5% share of estimated category revenue. Estimated revenue for the month was $7.7M on 581,000 units, down 9% from $8.4M in June 2026, the first of 4 months of data. The recent trend is stable, at +0% over the last 2 months. The brand has 273 products selling, and its average rating is 4.6, which falls in the Strong band. Sales are concentrated: Amazon accounts for 95% of units, while 53 sellers in total are active. The top product, Old Spice Deodorant for Men, sells an estimated 63,000 units per month.
Top Old Spice products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Old Spice Deodorant for Men | 4.6 ★24,678 reviews | 63,000 | Check price on Amazon |
| Old Spice Body Wash for Men, Long-Lasting Swagger Scent, 24 fl | 4.8 ★8,577 reviews | 44,000 | Check price on Amazon |
| Old Spice Body Wash for Men, The Spice Alchemist Collection | 4.5 ★2,606 reviews | 21,000 | Check price on Amazon |
| Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor | 4.6 ★3,261 reviews | 15,000 | Check price on Amazon |
| Old Spice Antiperspirant Deodorant for Men, Fiji Scent, 2.6 oz | 4.7 ★1,755 reviews | 14,000 | Check price on Amazon |
| Old Spice Aluminum Free Deodorant for Men | 4.3 ★1,483 reviews | 13,000 | Check price on Amazon |
| Old Spice Mens 2-in-1 Shampoo and Conditioner Set | 4.7 ★13,948 reviews | 9,100 | Check price on Amazon |
| Old Spice Bar Soap for Men | 4.5 ★3,805 reviews | 8,600 | Check price on Amazon |
| Old Spice Hand & Body Lotion for Men | 4.6 ★7,241 reviews | 7,300 | Check price on Amazon |
| Old Spice Antiperspirant Body Spray for Men | 4.4 ★3,463 reviews | 6,200 | Check price on Amazon |
Who sells Old Spice
- Amazon95%
- My Great Goods1%
- Myreliablemart1%
- OTCRx4u<1%
- Armo<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 383
Rank 3 of 383 brands in Body Washes by estimated revenue in September 2026, with 5% of the category.
Frequently asked questions
Who makes Old Spice?
Old Spice is the brand name on 273 products we tracked on Amazon in September 2026 mostly in Body Washes (Beauty & Personal Care). The largest seller of Old Spice products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Old Spice sell on Amazon?
Old Spice sold an estimated $7.7M on Amazon in September 2026, about 581,000 units. That is -9% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Old Spice's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Old Spice Deodorant for Men (about 63,000 units); 2. Old Spice Body Wash for Men, Long-Lasting Swagger Scent, 24 fl (about 44,000 units); 3. Old Spice Body Wash for Men, The Spice Alchemist Collection (about 21,000 units).