Who makes Shea Moisture? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.7M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 350,806 reviews
- Who sells it
- Mostly one seller
- Top seller has 88% of units
Shea Moisture estimated monthly revenue on Amazon
Our read on Shea Moisture
Shea Moisture is a large brand in Body Washes, ranking 42 of 383 brands with about 1% of the category's estimated revenue. Estimated revenue in September 2026 was $2.7M on 214,000 units, down from $4.1M in June 2026, a change of -34%. The trend is labeled declining, at -14% over the last 2 months. The brand has 81 products selling and an average rating of 4.5 across 350,806 reviews, which falls in the strong band. Sales are concentrated: Amazon accounts for 88% of units, with Witz. at 8% and sas family discount store at 3%, among 17 sellers in total. The top product, the Intensive Hydration Hair Masque, sells an estimated 13,000 units a month. This view covers 4 months of data.
Top Shea Moisture products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura | 4.6 ★23,278 reviews | 13,000 | Check price on Amazon |
| SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse 7.5 fl Oz | 4.3 ★25,742 reviews | 12,000 | Check price on Amazon |
| Shea Moisture Curl Enhancing Smoothie Hair Cream for Thick | 4.6 ★25,217 reviews | 12,000 | Check price on Amazon |
| SheaMoisture African Black Soap Body Wash Calm and clearing body wash | 4.4 ★4,878 reviews | 12,000 | Check price on Amazon |
| Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment | 4.5 ★18,341 reviews | 9,500 | Check price on Amazon |
| SheaMoisture Beard Wash for a Full Beard Maracuja Oil & Shea Butter | 4.7 ★8,991 reviews | 9,100 | Check price on Amazon |
| SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser | 4.6 ★13,043 reviews | 8,800 | Check price on Amazon |
| SheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea | 4.7 ★6,778 reviews | 8,000 | Check price on Amazon |
| Shea Moisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin | 4.4 ★4,843 reviews | 7,200 | Check price on Amazon |
| Shea Moisture Coconut & Hibiscus Shampoo for Curly Hair Hydrating 24oz | 4.5 ★22,939 reviews | 6,000 | Check price on Amazon |
Who sells Shea Moisture
- Amazon88%
- Witz.8%
- sas family discount store3%
- Amazed Shops<1%
- SANTARA USA<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#42 of 383
Rank 42 of 383 brands in Body Washes by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Shea Moisture?
Shea Moisture is the brand name on 81 products we tracked on Amazon in September 2026 mostly in Body Washes (Beauty & Personal Care). The largest seller of Shea Moisture products that month was Amazon, with 88% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Shea Moisture sell on Amazon?
Shea Moisture sold an estimated $2.7M on Amazon in September 2026, about 214,000 units. That is -34% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Shea Moisture's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura (about 13,000 units); 2. SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse 7.5 fl Oz (about 12,000 units); 3. Shea Moisture Curl Enhancing Smoothie Hair Cream for Thick (about 12,000 units).