Who makes Pantene? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.4M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 93,847 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Pantene estimated monthly revenue on Amazon
Our read on Pantene
Pantene is a large brand in Shampoos, ranking 15 of 449 brands with about 2% of the category's estimated revenue. In September 2026 it had estimated revenue of $2.4M and 169,000 units across 46 products. Estimated revenue was $3.6M in June 2026, a change of -34% since the first month, and the trend is labeled Declining, at -19% over 2 months. Sales are concentrated: Amazon accounts for 98% of units, out of 15 sellers. The top product is Pantene Miracle Rescue 10-in-1 Multitasking Spray at 32,000 units per month and a 4.5 rating. Across the brand, the average rating is 4.6 from 93,847 reviews, which falls in the Strong band. This view rests on 4 months of data.
Top Pantene products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Pantene Miracle Rescue 10-in-1 Multitasking Spray | 4.5 ★3,792 reviews | 32,000 | Check price on Amazon |
| Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls | 4.6 ★3,865 reviews | 14,000 | Check price on Amazon |
| Pantene Miracle Rescue Hair Mask | 4.5 ★3,897 reviews | 14,000 | Check price on Amazon |
| Pantene Abundant & Strong Daily Scalp Serum | 4.4 ★1,209 reviews | 13,000 | Check price on Amazon |
| Pantene Conditioner, Daily Moisture Renewal | 4.8 ★1,252 reviews | 12,000 | Check price on Amazon |
| Pantene Abundant & Strong Shampoo | 4.5 ★1,551 reviews | 11,000 | Check price on Amazon |
| Pantene Shampoo, Daily Moisture Renewal | 4.8 ★1,362 reviews | 10,000 | Check price on Amazon |
| Pantene Conditioner, Sheer Volume | 4.7 ★853 reviews | 7,700 | Check price on Amazon |
| Pantene Shampoo, Daily Moisture Renewal with Vitamin E | 4.7 ★334 reviews | 6,700 | Check price on Amazon |
| Pantene Shampoo and Sulfate Free Conditioner Kit | 4.6 ★6,745 reviews | 6,200 | Check price on Amazon |
Who sells Pantene
- Amazon98%
- Deals 2 Grab1%
- WeCell1%
- John's Great Goods<1%
- WooHooo LLC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#15 of 449
Rank 15 of 449 brands in Shampoos by estimated revenue in September 2026, with 2% of the category.
Frequently asked questions
Who makes Pantene?
Pantene is the brand name on 46 products we tracked on Amazon in September 2026 mostly in Shampoos (Beauty & Personal Care). The largest seller of Pantene products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pantene sell on Amazon?
Pantene sold an estimated $2.4M on Amazon in September 2026, about 169,000 units. That is -34% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pantene's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Pantene Miracle Rescue 10-in-1 Multitasking Spray (about 32,000 units); 2. Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls (about 14,000 units); 3. Pantene Miracle Rescue Hair Mask (about 14,000 units).