Who makes OUAI? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.7M est./mo
- Trend
- Declining
- -27%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 75,907 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
OUAI estimated monthly revenue on Amazon
Our read on OUAI
OUAI is a large brand in the Shampoos category, ranking 8 of 449 brands with about 3% of estimated category revenue. In September 2026, estimated revenue was $5.7M on 179,000 units, down 24% from $7.6M in June 2026. The trend is labeled declining, with a change of -27% over the last 2 months. The brand has 60 products selling and an average rating of 4.4 across 75,907 reviews, a strong band. The top products are the OUAI Travel Size Wave Spray at 14,000 units per month, the OUAI Detox Shampoo at 13,000, and the OUAI Fine Hair Shampoo at 12,000. Sales are concentrated, since FRONT ROW accounts for 100% of units.
Top OUAI products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| OUAI Travel Size Wave Spray | 4.2 ★6,018 reviews | 14,000 | Check price on Amazon |
| OUAI Detox Shampoo | 4.6 ★7,197 reviews | 13,000 | Check price on Amazon |
| OUAI Fine Hair Shampoo | 4.4 ★4,232 reviews | 12,000 | Check price on Amazon |
| OUAI Hair Oil, Lightweight Heat Protectant | 4.6 ★7,874 reviews | 9,200 | Check price on Amazon |
| OUAI Fine Hair Shampoo & Conditioner Set | 4.3 ★586 reviews | 8,900 | Check price on Amazon |
| OUAI Curl Cream, Hydrating Curl Enhancer | 4.4 ★2,333 reviews | 8,300 | Check price on Amazon |
| OUAI Fur Bébé Pet Shampoo | 4.7 ★2,541 reviews | 8,300 | Check price on Amazon |
| OUAI Multitasking Leave In Conditioner | 4.5 ★15,546 reviews | 8,200 | Check price on Amazon |
| OUAI Fine to Medium Hair Treatment Mask- Deep Conditioning Hair Mask | 4.6 ★2,578 reviews | 6,500 | Check price on Amazon |
| OUAI Body Cleanser | 4.6 ★3,005 reviews | 6,100 | Check price on Amazon |
Who sells OUAI
- FRONT ROW100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#8 of 449
Rank 8 of 449 brands in Shampoos by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes OUAI?
OUAI is the brand name on 60 products we tracked on Amazon in September 2026 mostly in Shampoos (Beauty & Personal Care). The largest seller of OUAI products that month was FRONT ROW, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does OUAI sell on Amazon?
OUAI sold an estimated $5.7M on Amazon in September 2026, about 179,000 units. That is -24% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are OUAI's best-selling products on Amazon?
By estimated units sold in September 2026: 1. OUAI Travel Size Wave Spray (about 14,000 units); 2. OUAI Detox Shampoo (about 13,000 units); 3. OUAI Fine Hair Shampoo (about 12,000 units).