Who makes Head & Shoulders? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.1M est./mo
- Trend
- Stable
- -5%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 139,878 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Head & Shoulders estimated monthly revenue on Amazon
Our read on Head & Shoulders
Head & Shoulders ranks 2 of 449 brands in the Shampoos category, with an estimated 5% of category revenue. Estimated revenue in September 2026 was $3.1M on 171,000 units, down 14% from $3.6M in June 2026, across 4 months of data. The recent trend is labeled Stable, with a -5% change over the last 2 months. The brand has 34 products selling and an average rating of 4.7 across 139,878 reviews. Its top product, Classic Clean Anti-Dandruff Shampoo, sells an estimated 29,000 units per month and is rated 4.8. Sales are concentrated: Amazon accounts for 97% of units, while Bleam holds 2% and BE REBELLION USA holds 1%, among 8 sellers in total.
Top Head & Shoulders products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Head & Shoulders Classic Clean Anti-Dandruff Shampoo | 4.8 ★2,046 reviews | 29,000 | Check price on Amazon |
| Head & Shoulders Tea Tree Oil 2-in-1 Anti-Dandruff Shampoo and | 4.7 ★1,170 reviews | 14,000 | Check price on Amazon |
| Head & Shoulders Anti-Dandruff Shampoo | 4.5 ★4,909 reviews | 11,000 | Check price on Amazon |
| Head & Shoulders Royal Oils Instant Soothe Scalp Elixir | 4.5 ★21,275 reviews | 8,700 | Check price on Amazon |
| Head & Shoulders Anti-Dandruff Shampoo and Conditioner for Women | 4.8 ★339 reviews | 7,000 | Check price on Amazon |
| Head & Shoulders Anti-Dandruff Shampoo with 1% Selenium Sulfide | 4.7 ★1,506 reviews | 6,600 | Check price on Amazon |
| Head & Shoulders Royal Oils Shampoo and Conditioner Set | 4.7 ★5,956 reviews | 4,800 | Check price on Amazon |
| Head & Shoulders Royal Oils Anti-Dandruff Shampoo and Conditioner | 4.7 ★5,980 reviews | 4,800 | Check price on Amazon |
| Head & Shoulders Old Spice Pure Sport 2-in-1 Anti-Dandruff Shampoo | 4.8 ★12,647 reviews | 4,300 | Check price on Amazon |
| Head & Shoulders Anti-Dandruff Scalp Care with Coconut Oil | 4.7 ★7,983 reviews | 3,900 | Check price on Amazon |
Who sells Head & Shoulders
- Amazon97%
- Bleam2%
- BE REBELLION USA1%
- Thebetterbuy<1%
- Vellacorp Enterprise<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 449
Rank 2 of 449 brands in Shampoos by estimated revenue in September 2026, with 5% of the category.
Frequently asked questions
Who makes Head & Shoulders?
Head & Shoulders is the brand name on 34 products we tracked on Amazon in September 2026 mostly in Shampoos (Beauty & Personal Care). The largest seller of Head & Shoulders products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Head & Shoulders sell on Amazon?
Head & Shoulders sold an estimated $3.1M on Amazon in September 2026, about 171,000 units. That is -14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Head & Shoulders's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Head & Shoulders Classic Clean Anti-Dandruff Shampoo (about 29,000 units); 2. Head & Shoulders Tea Tree Oil 2-in-1 Anti-Dandruff Shampoo and (about 14,000 units); 3. Head & Shoulders Anti-Dandruff Shampoo (about 11,000 units).