Who makes Olaplex? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.5M est./mo
- Trend
- Declining
- -49%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 278,318 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Olaplex estimated monthly revenue on Amazon
Our read on Olaplex
Olaplex ranks 10 of 449 brands in the Shampoos category on Amazon, with an estimated 3% share of category revenue. Estimated revenue in September 2026 was $4.5M on 127,000 units, down 45% from $8.2M in June 2026. The trend is marked as declining, at -49% over the last 2 months. Amazon accounts for 100% of units, so sales come from 1 seller across 34 products. The top product is Olaplex N°.6 Bond Smoother™ at 19,000 units per month and a 4.7 rating. The average rating is 4.5 across 278,318 reviews, which falls in the Strong band. These figures cover 4 months of data.
Top Olaplex products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Olaplex N°.6 Bond Smoother™ | 4.7 ★55,075 reviews | 19,000 | Check price on Amazon |
| Olaplex N°.3PLUS Hair Repair Pre-Shampoo Treatment | 4.5 ★1,808 reviews | 14,000 | Check price on Amazon |
| Olaplex N°.4P Blonde Enhancer Purple Shampoo | 4.5 ★11,992 reviews | 12,000 | Check price on Amazon |
| Olaplex N°.9 Bond Protector™ Hair Serum | 4.6 ★7,192 reviews | 10,000 | Check price on Amazon |
| OLAPLEX N°.4 Bond Maintenance™ Strengthening Shampoo | 4.6 ★81,861 reviews | 8,000 | Check price on Amazon |
| Olaplex N°.5 Leave-In Conditioner | 4.6 ★2,647 reviews | 6,100 | Check price on Amazon |
| Olaplex N°.0 Bond Building Hair Treatment | 4.5 ★21,339 reviews | 4,900 | Check price on Amazon |
| Olaplex Rich Hydration Mask | 4.6 ★1,537 reviews | 4,900 | Check price on Amazon |
| Olaplex N°.5P Blonde Enhancer Purple Conditioner | 4.4 ★2,355 reviews | 4,900 | Check price on Amazon |
| OLAPLEX N°.5FINE Bond Maintenance™ Volumizing Conditioner | 4.4 ★1,317 reviews | 4,400 | Check price on Amazon |
Who sells Olaplex
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#10 of 449
Rank 10 of 449 brands in Shampoos by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes Olaplex?
Olaplex is the brand name on 34 products we tracked on Amazon in September 2026 mostly in Shampoos (Beauty & Personal Care). The largest seller of Olaplex products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Olaplex sell on Amazon?
Olaplex sold an estimated $4.5M on Amazon in September 2026, about 127,000 units. That is -45% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Olaplex's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Olaplex N°.6 Bond Smoother™ (about 19,000 units); 2. Olaplex N°.3PLUS Hair Repair Pre-Shampoo Treatment (about 14,000 units); 3. Olaplex N°.4P Blonde Enhancer Purple Shampoo (about 12,000 units).