Who makes Too Faced? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Growing
- +46%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 36,764 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Too Faced estimated monthly revenue on Amazon
Our read on Too Faced
Too Faced is a large brand in the Mascara category, ranking 8 of 177 brands with an estimated 4% share of category revenue. Its estimated revenue was $2.0M in September 2026, up 15% from $1.7M in June 2026, and the trend over the latest 2 months is labeled Growing at +46%. Estimated unit sales were 90,000 in the latest month across 123 products. The Better Than Sex Volumizing and Lengthening Mascara leads at an estimated 29,000 units per month with a 4.4 rating. The brand's average rating is 4.3, which falls in the Mixed band, across 36,764 reviews. One seller, Amazon, accounts for 100% of units. This view covers 4 months of data.
Top Too Faced products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Too Faced Better Than Sex Volumizing and Lengthening Mascara | 4.4 ★18,160 reviews | 29,000 | Check price on Amazon |
| Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | 4.0 ★1,157 reviews | 7,600 | Check price on Amazon |
| Too Faced Better Than Sex Waterproof Mascara | 4.1 ★4,136 reviews | 6,500 | Check price on Amazon |
| Too Faced Lip Injection Extreme Lip Plumper Gloss | 4.0 ★3,524 reviews | 2,700 | Check price on Amazon |
| Too Faced Born This Way The Natural Nudes Eye Shadow Palette | 4.6 ★828 reviews | 2,400 | Check price on Amazon |
| Too Faced Ribbon Wrapped Lash Mascara | 4.1 ★652 reviews | 1,000 | Check price on Amazon |
| Too Faced Chocolate Soleil Matte Blurring Bronzer | 4.7 ★1,871 reviews | 880 | Check price on Amazon |
| Too Faced Sun Bunny Blushing Bronzer | 4.5 ★497 reviews | 740 | Check price on Amazon |
| Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick | 4.4 ★459 reviews | 670 | Check price on Amazon |
| Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | 4.4 ★438 reviews | 660 | Check price on Amazon |
Who sells Too Faced
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#8 of 177
Rank 8 of 177 brands in Mascara by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes Too Faced?
Too Faced is the brand name on 123 products we tracked on Amazon in September 2026 mostly in Mascara (Beauty & Personal Care). The largest seller of Too Faced products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Too Faced sell on Amazon?
Too Faced sold an estimated $2.0M on Amazon in September 2026, about 90,000 units. That is +15% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Too Faced's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Too Faced Better Than Sex Volumizing and Lengthening Mascara (about 29,000 units); 2. Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss (about 7,600 units); 3. Too Faced Better Than Sex Waterproof Mascara (about 6,500 units).