Who makes MAYBELLINE? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $10.5M est./mo
- Trend
- Stable
- -8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 2,766,531 reviews
- Who sells it
- Mostly one seller
- Top seller has 88% of units
MAYBELLINE estimated monthly revenue on Amazon
Our read on MAYBELLINE
Maybelline ranks 2 of 177 brands in Mascara on Amazon, with an estimated 14% of the category's revenue. Estimated revenue in September 2026 was $10.5M on 1,081,000 units, down from $12.0M in June 2026, a change of -12% across 4 months of data. The recent trend is labeled Stable, with -8% over the latest 2 months. The brand has 906 products selling and 113 sellers, yet Amazon accounts for 88% of units, so sales are concentrated in one seller. Its top product, the Sky High Washable Mascara, sells an estimated 104,000 units per month. The average rating is 4.4 across 2,766,531 reviews.
Top MAYBELLINE products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Maybelline Lash Sensational Sky High Washable Mascara Makeup | 4.5 ★190,665 reviews | 104,000 | Check price on Amazon |
| Maybelline Lash Sensational Sky High Mascara | 4.5 ★190,775 reviews | 19,000 | Check price on Amazon |
| Maybelline Dream Fresh Skin Hydrating BB cream | 4.5 ★45,146 reviews | 17,000 | Check price on Amazon |
| Maybelline Grippy Serum Primer | 4.6 ★2,782 reviews | 14,000 | Check price on Amazon |
| Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner | 4.3 ★67,894 reviews | 10,000 | Check price on Amazon |
| Maybelline Instant Age Rewind Eraser Dark Circles Multi-Use Concealer | 4.4 ★246,947 reviews | 10,000 | Check price on Amazon |
| Maybelline Total Temptation Eyebrow Definer Pencil | 4.5 ★116,049 reviews | 9,800 | Check price on Amazon |
| Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner | 4.5 ★10,081 reviews | 9,100 | Check price on Amazon |
| Maybelline Express Brow Ultra Slim Eyebrow Makeup | 4.6 ★21,229 reviews | 9,000 | Check price on Amazon |
| Maybelline The Colossal Bubble Mascara | 4.2 ★9,571 reviews | 7,800 | Check price on Amazon |
Who sells MAYBELLINE
- Amazon88%
- The Perfect Deals3%
- BSD51%
- Hays Trading1%
- Pro Satisfaction1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 177
Rank 2 of 177 brands in Mascara by estimated revenue in September 2026, with 14% of the category.
Frequently asked questions
Who makes MAYBELLINE?
MAYBELLINE is the brand name on 906 products we tracked on Amazon in September 2026 mostly in Mascara (Beauty & Personal Care). The largest seller of MAYBELLINE products that month was Amazon, with 88% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does MAYBELLINE sell on Amazon?
MAYBELLINE sold an estimated $10.5M on Amazon in September 2026, about 1,081,000 units. That is -12% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are MAYBELLINE's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Maybelline Lash Sensational Sky High Washable Mascara Makeup (about 104,000 units); 2. Maybelline Lash Sensational Sky High Mascara (about 19,000 units); 3. Maybelline Dream Fresh Skin Hydrating BB cream (about 17,000 units).