Who makes tarte? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $10.8M est./mo
- Trend
- Growing
- +29%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 75,008 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
tarte estimated monthly revenue on Amazon
Our read on tarte
Tarte ranks 1 of 177 brands in the Mascara category on Amazon, with an estimated 18% share of category revenue. Estimated revenue was $10.8M in September 2026 on 410,000 units, up 62% from $6.7M in June 2026, and the trend over the last 2 months is Growing at +29%. The brand has 662 products selling and 75,008 reviews, with an average rating of 4.4, which falls in the Mixed band. Its top product, the tartelette XL tubing mascara, sells an estimated 53,000 units per month. Amazon is the only seller, with 100% of units. These figures cover 4 months of data, so the picture is still short.
Top tarte products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| tarte tartelette XL tubing mascara | 4.4 ★3,614 reviews | 53,000 | Check price on Amazon |
| tarte tartelette tubing mascara | 4.4 ★4,463 reviews | 45,000 | Check price on Amazon |
| tarte CC tinted serum — Color-Correcting Tinted Serum | 3.8 ★671 reviews | 13,000 | Check price on Amazon |
| tarte maneater mascara | 4.5 ★6,149 reviews | 9,200 | Check price on Amazon |
| tarte maracuja juicy lip plump | 4.4 ★3,118 reviews | 7,900 | Check price on Amazon |
| tarte lights, camera, lashes 4-in-1 mascara | 4.4 ★2,977 reviews | 4,800 | Check price on Amazon |
| tarte tartelette tubing lash primer | 4.3 ★930 reviews | 3,700 | Check price on Amazon |
| tarte BB blur tinted moisturizer Broad Spectrum SPF 30 | 4.4 ★1,118 reviews | 3,600 | Check price on Amazon |
| tarte life lock hydrating setting spray | 4.6 ★472 reviews | 2,800 | Check price on Amazon |
| tarte fake awake eye highlight | 4.4 ★851 reviews | 2,700 | Check price on Amazon |
Who sells tarte
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 177
Rank 1 of 177 brands in Mascara by estimated revenue in September 2026, with 18% of the category.
Frequently asked questions
Who makes tarte?
tarte is the brand name on 662 products we tracked on Amazon in September 2026 mostly in Mascara (Beauty & Personal Care). The largest seller of tarte products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does tarte sell on Amazon?
tarte sold an estimated $10.8M on Amazon in September 2026, about 410,000 units. That is +62% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are tarte's best-selling products on Amazon?
By estimated units sold in September 2026: 1. tarte tartelette XL tubing mascara (about 53,000 units); 2. tarte tartelette tubing mascara (about 45,000 units); 3. tarte CC tinted serum — Color-Correcting Tinted Serum (about 13,000 units).