Who makes The Ordinary? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $13.3M est./mo
- Trend
- Stable
- -7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 477,321 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
The Ordinary estimated monthly revenue on Amazon
Our read on The Ordinary
In September 2026, The Ordinary had estimated revenue of $13.3M and 1,061,000 estimated units, which places it 3rd among 814 brands in the Serums category with a 5% share of category revenue. Estimated revenue was $14.2M in June 2026, so the change since the first month is -6%, and the recent trend is labeled Stable. The brand has 64 products selling and an average rating of 4.5 across 477,321 reviews. Its top products are Azelaic Acid Suspension 10% at 129,000 units per month and Hyaluronic Acid 2% + B5 at 127,000. Amazon accounts for 100% of units, so sales rest on a single seller. These figures cover 4 months of data.
Top The Ordinary products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| The Ordinary Azelaic Acid Suspension 10% | 4.5 ★9,747 reviews | 129,000 | Check price on Amazon |
| The Ordinary Hyaluronic Acid 2% + B5 | 4.7 ★42,375 reviews | 127,000 | Check price on Amazon |
| The Ordinary Salicylic Acid 2% Solution | 4.7 ★14,382 reviews | 75,000 | Check price on Amazon |
| The Ordinary Multi-Peptide Serum for Hair Density | 4.0 ★2,058 reviews | 74,000 | Check price on Amazon |
| The Ordinary Glycolic Acid 7% Exfoliating Toner | 4.7 ★66,224 reviews | 66,000 | Check price on Amazon |
| The Ordinary Caffeine Solution 5% + EGCG Eye Serum | 4.4 ★19,520 reviews | 51,000 | Check price on Amazon |
| The Ordinary Multi-Peptide Lash and Brow Serum | 4.2 ★7,516 reviews | 39,000 | Check price on Amazon |
| The Ordinary Natural Moisturizing Factors + Hyaluronic Acid | 4.6 ★26,532 reviews | 39,000 | Check price on Amazon |
| The Ordinary Glucoside Foaming Cleanser | 4.6 ★4,399 reviews | 26,000 | Check price on Amazon |
| The Ordinary Retinol 1% in Squalane | 4.6 ★20,262 reviews | 26,000 | Check price on Amazon |
Who sells The Ordinary
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 814
Rank 3 of 814 brands in Serums by estimated revenue in September 2026, with 5% of the category.
Frequently asked questions
Who makes The Ordinary?
The Ordinary is the brand name on 64 products we tracked on Amazon in September 2026 mostly in Serums (Beauty & Personal Care). The largest seller of The Ordinary products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does The Ordinary sell on Amazon?
The Ordinary sold an estimated $13.3M on Amazon in September 2026, about 1,061,000 units. That is -6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are The Ordinary's best-selling products on Amazon?
By estimated units sold in September 2026: 1. The Ordinary Azelaic Acid Suspension 10% (about 129,000 units); 2. The Ordinary Hyaluronic Acid 2% + B5 (about 127,000 units); 3. The Ordinary Salicylic Acid 2% Solution (about 75,000 units).