Who makes Tula? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Stable
- +8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 51,718 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Tula estimated monthly revenue on Amazon
Our read on Tula
Tula is a large brand in Face Washes, ranking 23 of 388 brands and holding 1% of the category's estimated revenue. In September 2026, estimated revenue was $1.9M on 46,000 units, down 13% from $2.1M in June 2026, the first of 4 months of data. The recent trend is labeled Stable, at +8% over 2 months. The brand has 77 products selling, led by TULA The Cult Classic Purifying Face Cleanser at 7,400 estimated units per month and a 4.7 rating. Sales are concentrated, with TULA Skin Care accounting for 98% of units and BabyTula for 2%. The average rating is 4.5 across 51,718 reviews.
Top Tula products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| TULA The Cult Classic Purifying Face Cleanser | 4.7 ★7,083 reviews | 7,400 | Check price on Amazon |
| TULA Skin Care Spresso Energizing Eye Balm | 4.4 ★16,373 reviews | 4,500 | Check price on Amazon |
| TULA Skin Care Eye Balm Glow & Get It | 4.4 ★16,370 reviews | 4,300 | Check price on Amazon |
| TULA So Polished Gentle Exfoliating Sugar Face Scrub | 4.6 ★1,536 reviews | 2,000 | Check price on Amazon |
| TULA 24-7 Moisture Luminous Hydrating Day & Night Face Cream | 4.4 ★666 reviews | 1,600 | Check price on Amazon |
| TULA So Poreless Exfoliating Blackhead Facial Scrub | 4.5 ★1,132 reviews | 1,500 | Check price on Amazon |
| TULA Filter Primer Tinted Blurring Face Primer | 4.5 ★532 reviews | 1,500 | Check price on Amazon |
| TULA Protect + Glow Daily Sunscreen Gel | 4.6 ★3,526 reviews | 980 | Check price on Amazon |
| TULA Skincare Cult Classic Purifying Face Cleanser | 4.2 ★43 reviews | 970 | Check price on Amazon |
| TULA On-The-Go Best Sellers Travel Skincare Kit | 4.6 ★508 reviews | 860 | Check price on Amazon |
Who sells Tula
- TULA Skin Care98%
- BabyTula2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#23 of 388
Rank 23 of 388 brands in Face Washes by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Tula?
Tula is the brand name on 77 products we tracked on Amazon in September 2026 mostly in Face Washes (Beauty & Personal Care). The largest seller of Tula products that month was TULA Skin Care, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Tula sell on Amazon?
Tula sold an estimated $1.9M on Amazon in September 2026, about 46,000 units. That is -13% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Tula's best-selling products on Amazon?
By estimated units sold in September 2026: 1. TULA The Cult Classic Purifying Face Cleanser (about 7,400 units); 2. TULA Skin Care Spresso Energizing Eye Balm (about 4,500 units); 3. TULA Skin Care Eye Balm Glow & Get It (about 4,300 units).