Who makes Cetaphil? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.0M est./mo
- Trend
- Declining
- -17%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 606,787 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Cetaphil estimated monthly revenue on Amazon
Our read on Cetaphil
Cetaphil ranks 3 of 388 brands in the Face Washes category on Amazon, with about 5% of estimated category revenue. In September 2026 its estimated revenue was $8.0M on 564,000 units, down from $10.1M in June 2026, a change of -21% across 4 months of data. The recent trend is labeled declining, at -17% over the last 2 months. Of its 114 products selling, the top three each have a 4.7 rating, led by Cetaphil Gentle Cleanser, Hydrating Face Wash at 43,000 units per month. The brand's average rating is 4.6 across 606,787 reviews. Sales are concentrated: Amazon accounts for 97% of units, while 21 sellers are active in total.
Top Cetaphil products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Cetaphil Gentle Cleanser, Hydrating Face Wash | 4.7 ★16,125 reviews | 43,000 | Check price on Amazon |
| Cetaphil Moisturizing Face & Body Lotion | 4.7 ★18,887 reviews | 29,000 | Check price on Amazon |
| Cetaphil Daily Facial Cleanser Sensitive & Oily Skin | 4.7 ★23,489 reviews | 28,000 | Check price on Amazon |
| Cetaphil Moisturizing Cream | 4.8 ★40,968 reviews | 23,000 | Check price on Amazon |
| Cetaphil 2-in-1 Baby Shampoo & Body Wash | 4.7 ★4,513 reviews | 16,000 | Check price on Amazon |
| Cetaphil Daily Hydrating Face Lotion | 4.6 ★27,881 reviews | 15,000 | Check price on Amazon |
| Cetaphil Gentle Cleansing Bar Soap | 4.7 ★19,253 reviews | 14,000 | Check price on Amazon |
| Cetaphil Moisturizing Cream Sensitive Skin | 4.8 ★41,266 reviews | 13,000 | Check price on Amazon |
| Cetaphil Gentle Clear Mattifying Acne Face Moisturizer | 4.6 ★6,438 reviews | 13,000 | Check price on Amazon |
| Cetaphil Deep Hydration Face Cream | 4.6 ★2,785 reviews | 13,000 | Check price on Amazon |
Who sells Cetaphil
- Amazon97%
- Bartholomew Hunt's Mercantile1%
- VerSure1%
- Wellcrest<1%
- Name Brand Overstock<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 388
Rank 3 of 388 brands in Face Washes by estimated revenue in September 2026, with 5% of the category.
Frequently asked questions
Who makes Cetaphil?
Cetaphil is the brand name on 114 products we tracked on Amazon in September 2026 mostly in Face Washes (Beauty & Personal Care). The largest seller of Cetaphil products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Cetaphil sell on Amazon?
Cetaphil sold an estimated $8.0M on Amazon in September 2026, about 564,000 units. That is -21% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Cetaphil's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Cetaphil Gentle Cleanser, Hydrating Face Wash (about 43,000 units); 2. Cetaphil Moisturizing Face & Body Lotion (about 29,000 units); 3. Cetaphil Daily Facial Cleanser Sensitive & Oily Skin (about 28,000 units).