Best Face Wash on Amazon, Ranked by Real Sales (September 2026)
Updated November 2026 with September 2026 data
We ranked the 25 best-selling face wash on Amazon by estimated units sold in September 2026. The top 10 account for 23% of the category's estimated units. No brand pays to be on this list.
Top seller
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam
About 101,000 units in September 2026
Fastest rising
La Roche-Posay Micellar Water Makeup Remover for Sensitive Skin
Up from #41 to #21
Most consistent
CeraVe Hydrating Cleanser with Hyaluronic Acid
In the top 25 for 4 of 4 months tracked
The ranking
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medicube Facial Cleanser Zero Pore Capsule Foam Cleanser
medicube4.7 ★ (4,338 reviews)
- 9
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing
Fully4.6 ★ (4,022 reviews)
Consistent seller
- 10
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser
La Roche-Posay4.8 ★ (1,954 reviews)
Best rated in top 10
Show ranks 11–25Hide ranks 11–25
- 11
CeraVe Hydrating Cream To Foam Cleanser
CeraVe4.8 ★ (26,775 reviews)
- 12
Cetaphil Daily Facial Cleanser Sensitive & Oily Skin
Cetaphil4.7 ★ (23,489 reviews)
- 13
medicube Facial Cleanser Zero Foam Cleanser for Pore & Excess Oil Care
medicube4.7 ★ (4,699 reviews)
Consistent seller
- 14
Magic Molecule Skin Spray
Magic Molecule4.7 ★ (2,274 reviews)
- 15
CeraVe Foaming Facial Cleanser
CeraVe4.8 ★ (29,155 reviews)
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CeraVe Acne Foaming Cream Wash
CeraVe4.7 ★ (3,920 reviews)
- 18
Youth To The People Superfood Antioxidant Cleanser
Youth To The People4.6 ★ (8,858 reviews)
Consistent seller
- 19
La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil
La Roche-Posay4.6 ★ (6,582 reviews)
- 20
La Roche-Posay Toleriane Gentle Hydrating Face Cleanser
La Roche-Posay4.8 ★ (1,778 reviews)
- 21
La Roche-Posay Micellar Water Makeup Remover for Sensitive Skin
La Roche-Posay4.7 ★ (7,155 reviews)
Fastest rising
- 22
Kate Blanc Cosmetics Hypochlorous Acid Spray for Face
Kate Blanc Cosmetics4.5 ★ (1,145 reviews)
- 23
medicube Facial Cleanser Turmeric Capsule Foam Cleanser
medicube4.7 ★ (585 reviews)
- 24
BYOMA Face Wash
BYOMA4.6 ★ (3,560 reviews)
- 25
ROUND LAB 1025 Dokdo Cleanser, 5.07 Fl Oz
ROUND LAB4.6 ★ (5,615 reviews)
What the sales data says
In September 2026, the Face Washes category on Amazon had estimated sales of 2,391,000 units and $42.8M in revenue. The top 10 products account for an estimated 23% of category units. Anua Heartleaf Quercetinol Pore Deep Cleansing Foam ranks first at an estimated 101,000 units per month, followed by CeraVe Hydrating Cleanser with Hyaluronic Acid at 70,000. The ranking of 25 products covers 14 distinct brands, and CeraVe has the most products in it, with 6. That CeraVe cleanser has also appeared in the top 25 in all 4 months tracked. The fastest riser is La Roche-Posay Micellar Water Makeup Remover for Sensitive Skin, which moved from rank 41 last month to rank 21 now.
How we rank
Products are ordered by estimated units sold on Amazon in September 2026. Colour and size variations count once. Ratings and badges are shown for context and never change the order. No brand pays to be listed.
Read our methodologyFrequently asked questions
What is the best-selling face wash on Amazon?
By estimated units sold in September 2026, it was Anua Heartleaf Quercetinol Pore Deep Cleansing Foam by ANUA, with about 101,000 units and a 4.6-star rating from 21,759 reviews.
How are these face wash ranked?
By estimated units sold on Amazon in September 2026, from Ecominsights sales estimates. Variations of the same product (colours, sizes) are counted once. Ratings and reviews are shown but don't change the order, and no brand can pay to be included.
How often is this list updated?
Monthly, after each month's data is complete. This version uses September 2026 data. The category sold an estimated $42.8M that month.
Selling face wash on Amazon?
See month-by-month sales for every product, brand and seller in this category, plus keyword demand, in the Ecominsights app.