Who makes Vaseline? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.0M est./mo
- Trend
- Declining
- -18%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 522,008 reviews
- Who sells it
- Mostly one seller
- Top seller has 84% of units
Vaseline estimated monthly revenue on Amazon
Our read on Vaseline
Vaseline ranks 12 of 463 brands in Lotions on Amazon, with a share of about 2% of estimated category revenue. Estimated revenue was $3.0M in September 2026 on 258,000 units, down from $4.0M in June 2026, a change of -24%. Over the latest 2 months the trend reads as declining at -18%. The brand has 132 products selling and an average rating of 4.7 across 522,008 reviews. Its top products are Glazed and Glisten Sunlit Glow Body Gel Oil at 16,000 units per month, Original Petroleum Healing Jelly at 15,000, and the Original Mini Lip Balm at 14,000. Sales are concentrated: Amazon accounts for 84% of units, followed by Witz. at 12%. These figures cover 4 months of data.
Top Vaseline products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz | 4.5 ★4,586 reviews | 16,000 | Check price on Amazon |
| Vaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz | 4.8 ★23,203 reviews | 15,000 | Check price on Amazon |
| Vaseline Lip Therapy Original Mini Lip Balm | 4.7 ★896 reviews | 14,000 | Check price on Amazon |
| Vaseline Lip Therapy Care Original | 4.7 ★4,794 reviews | 14,000 | Check price on Amazon |
| Vaseline Cocoa Radiant Body Lotion for Dry Skin + Cocoa Butter 20.3oz | 4.8 ★21,554 reviews | 12,000 | Check price on Amazon |
| Vaseline Lip Therapy Cocoa Butter Twin Pack | 4.6 ★4,578 reviews | 12,000 | Check price on Amazon |
| Vaseline Original Petroleum Healing Jelly Tube For Dry Skin 6.8oz 1ct | 4.4 ★582 reviews | 11,000 | Check price on Amazon |
| Vaseline Lip Therapy Rosy Lips Tinted Lip Balm | 4.7 ★1,083 reviews | 11,000 | Check price on Amazon |
| Vaseline Cocoa Radiant Body Gel Oil for Glowing Skin with Cocoa | 4.7 ★831 reviews | 8,400 | Check price on Amazon |
| Vaseline Lip Therapy Cocoa Butter Mini Lip Balm For Dry Lips 0.5oz 2ct | 4.7 ★802 reviews | 7,100 | Check price on Amazon |
Who sells Vaseline
- Amazon84%
- Witz.12%
- Stateside Medical Supply2%
- Modernparty<1%
- Ferebe<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#12 of 463
Rank 12 of 463 brands in Lotions by estimated revenue in September 2026, with 2% of the category.
Frequently asked questions
Who makes Vaseline?
Vaseline is the brand name on 132 products we tracked on Amazon in September 2026 mostly in Lotions (Beauty & Personal Care). The largest seller of Vaseline products that month was Amazon, with 84% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Vaseline sell on Amazon?
Vaseline sold an estimated $3.0M on Amazon in September 2026, about 258,000 units. That is -24% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Vaseline's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz (about 16,000 units); 2. Vaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz (about 15,000 units); 3. Vaseline Lip Therapy Original Mini Lip Balm (about 14,000 units).