Who makes NIVEA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.3M est./mo
- Trend
- Declining
- -16%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 702,683 reviews
- Who sells it
- Mostly one seller
- Top seller has 86% of units
NIVEA estimated monthly revenue on Amazon
Our read on NIVEA
In September 2026, NIVEA ranked 5 of 463 brands in the Lotions category on Amazon, with a 4% share of category revenue. Estimated revenue for the month was $3.3M on 326,000 units, down 14% from $3.8M in June 2026, and the trend is labeled Declining at -16% over the last 2 months. The brand has 123 products selling and an average rating of 4.6 across 702,683 reviews. Sales are concentrated: Amazon accounts for 86% of units, followed by LSFC at 3% and Armo at 2%, among 42 sellers. The leading products, NIVEA Cocoa Butter Body Lotion for Dry Skin and the Essentially Enriched Value Pack, each sell an estimated 16,000 units per month.
Top NIVEA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| NIVEA Essentially Enriched Body Lotion, Value Pack, 2 x 16.9 FL | 4.6 ★26,029 reviews | 16,000 | Check price on Amazon |
| NIVEA Cocoa Butter Body Lotion for Dry Skin | 4.7 ★7,004 reviews | 16,000 | Check price on Amazon |
| NIVEA Cocoa Butter Body Cream for Dry Skin | 4.7 ★29,042 reviews | 15,000 | Check price on Amazon |
| NIVEA Intense Healing Body Lotion | 4.7 ★30,757 reviews | 14,000 | Check price on Amazon |
| NIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond | 4.7 ★23,226 reviews | 14,000 | Check price on Amazon |
| NIVEA Refreshing White Peach and Jasmine Body Wash | 4.5 ★35,486 reviews | 12,000 | Check price on Amazon |
| NIVEA Shea Nourish Body Lotion with Shea Butter & Hyaluronic Acid | 4.7 ★23,830 reviews | 12,000 | Check price on Amazon |
| NIVEA Creme Daily Moisturizing Cream for Face | 4.7 ★5,872 reviews | 11,000 | Check price on Amazon |
| NIVEA Skin Firming & Toning Body Gel Cream with Q10 | 4.3 ★30,286 reviews | 10,000 | Check price on Amazon |
| NIVEA Nourishing In Shower Body Lotion | 4.6 ★17,963 reviews | 9,800 | Check price on Amazon |
Who sells NIVEA
- Amazon86%
- LSFC3%
- Armo2%
- TLPartnergroup1%
- Funky BrandLift1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 463
Rank 5 of 463 brands in Lotions by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes NIVEA?
NIVEA is the brand name on 123 products we tracked on Amazon in September 2026 mostly in Lotions (Beauty & Personal Care). The largest seller of NIVEA products that month was Amazon, with 86% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does NIVEA sell on Amazon?
NIVEA sold an estimated $3.3M on Amazon in September 2026, about 326,000 units. That is -14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are NIVEA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. NIVEA Essentially Enriched Body Lotion, Value Pack, 2 x 16.9 FL (about 16,000 units); 2. NIVEA Cocoa Butter Body Lotion for Dry Skin (about 16,000 units); 3. NIVEA Cocoa Butter Body Cream for Dry Skin (about 15,000 units).