Who makes Paul Mitchell? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Declining
- -33%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 172,711 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Paul Mitchell estimated monthly revenue on Amazon
Our read on Paul Mitchell
Paul Mitchell ranks 20 of 449 brands in Shampoos, within Beauty & Personal Care, with about 1% of the category's estimated revenue. Estimated revenue was $1.9M in September 2026 on 88,000 units, down from $3.3M in June 2026, a change of -43% over 4 months of data. The trend is labeled Declining, at -33% over the latest 2 months. The brand has 66 products selling and an average rating of 4.5 across 172,711 reviews. Sales are concentrated: Amazon accounts for 99% of units, among 5 sellers. The top product, Extra-Body Sculpting Foam, sells an estimated 7,000 units per month with a 4.3 rating.
Top Paul Mitchell products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Paul Mitchell Extra-Body Sculpting Foam | 4.3 ★18,068 reviews | 7,000 | Check price on Amazon |
| Paul Mitchell Shampoo Two | 4.6 ★14,836 reviews | 5,500 | Check price on Amazon |
| Paul Mitchell Super Clean Hairspray | 4.6 ★3,503 reviews | 5,500 | Check price on Amazon |
| Paul Mitchell Sculpting Foam | 4.6 ★4,342 reviews | 4,100 | Check price on Amazon |
| Paul Mitchell The Conditioner | 4.6 ★16,448 reviews | 4,000 | Check price on Amazon |
| Paul Mitchell Extra-Body Sculpting Gel | 4.5 ★7,380 reviews | 3,500 | Check price on Amazon |
| Paul Mitchell Extra-Body Boost Root Lifter- Controlled Volume | 4.4 ★11,850 reviews | 3,300 | Check price on Amazon |
| Paul Mitchell Super Clean Extra Hairspray | 4.6 ★3,243 reviews | 3,300 | Check price on Amazon |
| Paul Mitchell Extra-Body Firm Hairspray | 4.6 ★2,702 reviews | 2,900 | Check price on Amazon |
| Paul Mitchell Awapuhi Conditioner | 4.5 ★1,101 reviews | 2,800 | Check price on Amazon |
Who sells Paul Mitchell
- Amazon99%
- SD Online aka Toto Hairs1%
- Salon Blissful<1%
- Beauty is...(Urban Bliss Salon)<1%
- Hypnotic<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#20 of 449
Rank 20 of 449 brands in Shampoos by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Paul Mitchell?
Paul Mitchell is the brand name on 66 products we tracked on Amazon in September 2026 mostly in Shampoos (Beauty & Personal Care). The largest seller of Paul Mitchell products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Paul Mitchell sell on Amazon?
Paul Mitchell sold an estimated $1.9M on Amazon in September 2026, about 88,000 units. That is -43% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Paul Mitchell's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Paul Mitchell Extra-Body Sculpting Foam (about 7,000 units); 2. Paul Mitchell Shampoo Two (about 5,500 units); 3. Paul Mitchell Super Clean Hairspray (about 5,500 units).