Who makes Victoria's Secret? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.9M est./mo
- Trend
- Growing
- +21%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 235,143 reviews
- Who sells it
- 43 sellers
- Top seller has 76% of units
Victoria's Secret estimated monthly revenue on Amazon
Our read on Victoria's Secret
Victoria's Secret is a Large brand in Eau de Parfum, ranking 14 of 588 brands and holding an estimated 2% of the category's revenue. Estimated revenue was $2.9M in September 2026, with 102,000 units sold, up 15% from $2.5M in June 2026. The trend is Growing, at +21% over the last 2 months. The brand has 525 products selling across 43 sellers, and the top seller accounts for 76% of units. The best-selling item is Body Fragrance Mist, Amber Romance, at 3,700 units per month. Ratings are Strong, with an average of 4.6 across 235,143 reviews. This view covers 4 months of data.
Top Victoria's Secret products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Victoria's Secret Body Fragrance Mist, Amber Romance - 8.4 fl oz | 4.7 ★4,012 reviews | 3,700 | Check price on Amazon |
| Victoria's Secret Body Fragrance Mist, Pure Seduction - 8.4 fl | 4.7 ★6,895 reviews | 3,600 | Check price on Amazon |
| Victoria's Secret Body Fragrance Mist, Love Spell - 8.4 fl oz | 4.7 ★17,318 reviews | 2,600 | Check price on Amazon |
| Victoria's Secret Tease Fine Fragrance 8.4oz Mist | 4.6 ★7,480 reviews | 2,600 | Check price on Amazon |
| Victoria's Secret Eau de Parfum Travel Spray | 4.6 ★476 reviews | 2,500 | Check price on Amazon |
| Victoria's Secret Very Sexy Body Spray for Women | 4.5 ★5,692 reviews | 2,300 | Check price on Amazon |
| Victoria's Secret Bombshell Eau de Parfum | 4.6 ★3,741 reviews | 2,100 | Check price on Amazon |
| Victoria's Secret Bare Vanilla Mist & Lotion Set | 4.7 ★1,985 reviews | 2,000 | Check price on Amazon |
| Victoria's Secret Love Spell Mist & Lotion Set | 4.7 ★5,248 reviews | 1,800 | Check price on Amazon |
| Victoria's Secret Pure Seduction Mist & Lotion Set | 4.7 ★1,652 reviews | 1,800 | Check price on Amazon |
Who sells Victoria's Secret
- Victoria's Secret76%
- ALICO-DEPOT3%
- Pink Etiquette LLC2%
- BUCKEYES BEAUTY GIRL2%
- Prime1112%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#14 of 588
Rank 14 of 588 brands in Eau de Parfum by estimated revenue in September 2026, with 2% of the category.
Frequently asked questions
Who makes Victoria's Secret?
Victoria's Secret is the brand name on 525 products we tracked on Amazon in September 2026 mostly in Eau de Parfum (Beauty & Personal Care). The largest seller of Victoria's Secret products that month was Victoria's Secret, with 76% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Victoria's Secret sell on Amazon?
Victoria's Secret sold an estimated $2.9M on Amazon in September 2026, about 102,000 units. That is +15% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Victoria's Secret's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Victoria's Secret Body Fragrance Mist, Amber Romance - 8.4 fl oz (about 3,700 units); 2. Victoria's Secret Body Fragrance Mist, Pure Seduction - 8.4 fl (about 3,600 units); 3. Victoria's Secret Body Fragrance Mist, Love Spell - 8.4 fl oz (about 2,600 units).