Who makes Olay? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $11.8M est./mo
- Trend
- Stable
- -8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 555,225 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Olay estimated monthly revenue on Amazon
Our read on Olay
Olay ranks 7 of 759 brands in Face Moisturizers within Beauty & Personal Care, with a 3% share of estimated category revenue. In September 2026, estimated revenue was $11.8M on 658,000 units, down 11% from $13.3M in June 2026, the first of 4 months of data. The 2-month trend is labeled Stable, at -8%. Olay has 256 products selling across 49 sellers, though Amazon accounts for 95% of units. Its average rating is 4.6 across 555,225 reviews. The top product by units is the Ultra Moisture Shea Butter body wash, at 57,000 units per month and a 4.8 rating.
Top Olay products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Olay Body Wash for Women, Ultra Moisture Shea Butter Scent | 4.8 ★9,537 reviews | 57,000 | Check price on Amazon |
| Olay Super Serum Hand & Body Lotion | 4.6 ★17,061 reviews | 23,000 | Check price on Amazon |
| Olay Makeup Remover Wipes | 4.7 ★12,586 reviews | 18,000 | Check price on Amazon |
| Olay Hand & Body Lotion for Women, Dark Spot Correcting, 17 fl | 4.6 ★17,066 reviews | 16,000 | Check price on Amazon |
| Olay Super Body Oil for Women 5-in-1 Oil + Serum for Luminous Skin | 4.7 ★594 reviews | 15,000 | Check price on Amazon |
| Olay Super Serum | 4.5 ★8,007 reviews | 12,000 | Check price on Amazon |
| Olay Retinol Night Cream for Women | 4.6 ★12,323 reviews | 12,000 | Check price on Amazon |
| Olay Face Moisturizer, Complete with Sunscreen SPF 15 | 4.6 ★9,356 reviews | 12,000 | Check price on Amazon |
| Olay Hand & Body Lotion for Women, Smoothing with Retinol24, 17 | 4.6 ★17,039 reviews | 12,000 | Check price on Amazon |
| Olay Body Wash for Women, Strawberry & Mint Scent | 4.8 ★1,834 reviews | 12,000 | Check price on Amazon |
Who sells Olay
- Amazon95%
- Sally Grocers1%
- Kazer1%
- Stelli Products<1%
- Turbo One<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 759
Rank 7 of 759 brands in Face Moisturizers by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes Olay?
Olay is the brand name on 256 products we tracked on Amazon in September 2026 mostly in Face Moisturizers (Beauty & Personal Care). The largest seller of Olay products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Olay sell on Amazon?
Olay sold an estimated $11.8M on Amazon in September 2026, about 658,000 units. That is -11% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Olay's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Olay Body Wash for Women, Ultra Moisture Shea Butter Scent (about 57,000 units); 2. Olay Super Serum Hand & Body Lotion (about 23,000 units); 3. Olay Makeup Remover Wipes (about 18,000 units).