Who makes Living Proof? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Stable
- -4%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 33,772 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Living Proof estimated monthly revenue on Amazon
Our read on Living Proof
Living Proof ranks 3 of 41 brands in Dry Shampoos, with an estimated 11% share of the category's revenue. Its estimated revenue was $2.5M in September 2026, up 31% from $1.9M in June 2026, and estimated units came to 65,000 for the month. Over the last 2 months the trend reads as stable, at -4%. The brand has 29 products selling, and the top item, Perfect Hair Day Dry Shampoo, moves an estimated 15,000 units per month at a 4.3 rating. Across 33,772 reviews the average rating is 4.3, which falls in our mixed band. One seller, Living Proof, Inc, accounts for 100% of units. This view covers 4 months of data.
Top Living Proof products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Living Proof Perfect Hair Day Dry Shampoo | 4.3 ★14,774 reviews | 15,000 | Check price on Amazon |
| Living Proof Full Thickening Blow-Dry Cream | 4.4 ★995 reviews | 6,500 | Check price on Amazon |
| Living Proof Full Dry Volume & Texture Spray | 4.3 ★3,696 reviews | 6,500 | Check price on Amazon |
| Living Proof Dry Shampoo, Perfect hair Day Advanced Clean | 3.6 ★4,443 reviews | 3,600 | Check price on Amazon |
| Living Proof Perfect Hair Day 5-in-1 Styling Treatment | 4.5 ★3,521 reviews | 3,600 | Check price on Amazon |
| Living proof Full Shampoo Volumizing Shampoo | 4.4 ★982 reviews | 2,700 | Check price on Amazon |
| Living Proof Perfect hair Day Style Refresh Mist | 4.4 ★114 reviews | 2,000 | Check price on Amazon |
| Living Proof Perfect Hair Day Conditioner Hydrating Conditioner | 4.6 ★359 reviews | 1,900 | Check price on Amazon |
| Living Proof No Frizz Shampoo Controls Frizz | 4.4 ★388 reviews | 1,900 | Check price on Amazon |
| Living Proof Scalp Care Dry Scalp Treatment | 4.4 ★1,491 reviews | 1,700 | Check price on Amazon |
Who sells Living Proof
- Living Proof, Inc100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 41
Rank 3 of 41 brands in Dry Shampoos by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Living Proof?
Living Proof is the brand name on 29 products we tracked on Amazon in September 2026 mostly in Dry Shampoos (Beauty & Personal Care). The largest seller of Living Proof products that month was Living Proof, Inc, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Living Proof sell on Amazon?
Living Proof sold an estimated $2.5M on Amazon in September 2026, about 65,000 units. That is +31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Living Proof's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Living Proof Perfect Hair Day Dry Shampoo (about 15,000 units); 2. Living Proof Full Thickening Blow-Dry Cream (about 6,500 units); 3. Living Proof Full Dry Volume & Texture Spray (about 6,500 units).