Who makes CHI? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.2M est./mo
- Trend
- Stable
- +6%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 253,536 reviews
- Who sells it
- Mostly one seller
- Top seller has 96% of units
CHI estimated monthly revenue on Amazon
Our read on CHI
In September 2026, CHI had estimated revenue of $3.2M and 143,000 estimated units in Straighteners, part of Beauty & Personal Care. That ranks it 3 among 93 brands in the category and gives it an 11% share of estimated category revenue. Revenue is down 3% from $3.3M in June 2026, across 4 months of data, and the recent trend is labeled stable at +6% over 2 months. CHI has 65 products selling, led by CHI 44 Iron Guard Thermal Protection Spray for Hair at an estimated 41,000 units a month. The average rating is 4.5 across 253,536 reviews. Sales are concentrated, as Amazon accounts for 96% of units among 9 sellers.
Top CHI products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| CHI 44 Iron Guard Thermal Protection Spray for Hair | 4.5 ★72,281 reviews | 41,000 | Check price on Amazon |
| CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling | 4.4 ★20,497 reviews | 14,000 | Check price on Amazon |
| CHI Helmet Head Extra Firm Hairspray | 4.6 ★5,851 reviews | 9,400 | Check price on Amazon |
| CHI Infra Texture Dual Hair Spray | 4.5 ★3,985 reviews | 7,900 | Check price on Amazon |
| CHI Infra Silk Infusion, Silk Reconstructing Leave-In Hair Treatment | 4.7 ★38,195 reviews | 6,100 | Check price on Amazon |
| CHI Shine Infusion Hair Spray | 4.5 ★9,842 reviews | 5,600 | Check price on Amazon |
| CHI Enviro 54 Hairspray, Natural Hold | 4.6 ★2,127 reviews | 3,200 | Check price on Amazon |
| CHI Steam Professional Iron for Clothes with Vertical Steam Burst | 4.5 ★81 reviews | 2,300 | Check price on Amazon |
| CHI Enviro 54 Hairspray, Firm Hold | 4.6 ★1,860 reviews | 1,600 | Check price on Amazon |
| CHI for Dogs | 4.7 ★611 reviews | 1,500 | Check price on Amazon |
Who sells CHI
- Amazon96%
- Stam Sales2%
- LIFE & BEAUTY1%
- VerSure<1%
- Genesis Love<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 93
Rank 3 of 93 brands in Straighteners by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes CHI?
CHI is the brand name on 65 products we tracked on Amazon in September 2026 mostly in Straighteners (Beauty & Personal Care). The largest seller of CHI products that month was Amazon, with 96% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does CHI sell on Amazon?
CHI sold an estimated $3.2M on Amazon in September 2026, about 143,000 units. That is -3% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are CHI's best-selling products on Amazon?
By estimated units sold in September 2026: 1. CHI 44 Iron Guard Thermal Protection Spray for Hair (about 41,000 units); 2. CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling (about 14,000 units); 3. CHI Helmet Head Extra Firm Hairspray (about 9,400 units).