Who makes Burt's Bees? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.1M est./mo
- Trend
- Declining
- -15%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 619,578 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Burt's Bees estimated monthly revenue on Amazon
Our read on Burt's Bees
Burt's Bees ranks 1 of 332 brands in Balms & Moisturizers, with an estimated 9% of the category's revenue. Estimated revenue was $4.1M in September 2026, on 332,000 units, down 14% from $4.8M in June 2026. Over the latest 2 months the trend reads as declining, at -15%. The brand has 188 products selling, and the top item, the 100% Natural Moisturizing Lip Balm, sells an estimated 46,000 units a month at a 4.8 rating. Overall the average rating is 4.7 across 619,578 reviews. Sales are concentrated: Amazon accounts for 95% of units, with 38 sellers in total. This view rests on 4 months of data.
Top Burt's Bees products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Burt's Bees 100% Natural Moisturizing Lip Balm | 4.8 ★121,922 reviews | 46,000 | Check price on Amazon |
| Burt's Bees Lip Shimmer Nude Collection | 4.6 ★3,087 reviews | 13,000 | Check price on Amazon |
| Burt's Bees Lip Tint Balm | 4.6 ★23,284 reviews | 13,000 | Check price on Amazon |
| Burt's Bees Lip Balm, Vanilla Bean | 4.8 ★49,320 reviews | 12,000 | Check price on Amazon |
| Burt's Bees Mama Belly Butter, 6.5 oz. | 4.6 ★32,186 reviews | 12,000 | Check price on Amazon |
| Burt’s Bees Micellar Rose Water Facial Towelettes | 4.6 ★12,132 reviews | 12,000 | Check price on Amazon |
| Burt's Bees Lip Balm, Original Beeswax | 4.8 ★121,902 reviews | 10,000 | Check price on Amazon |
| Burt's Bees Soothing Fragrance Free Facial Towelettes | 4.3 ★14,606 reviews | 9,700 | Check price on Amazon |
| Burt's Bees Baby Dusting Powder, 7.5 Ounces | 4.6 ★11,059 reviews | 9,700 | Check price on Amazon |
| Burt's Bees Lip Shimmer Pink Collection | 4.6 ★3,100 reviews | 9,600 | Check price on Amazon |
Who sells Burt's Bees
- Amazon95%
- Stellina Store2%
- Thebetterbuy1%
- VerSure<1%
- HerbsDaily<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 332
Rank 1 of 332 brands in Balms & Moisturizers by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes Burt's Bees?
Burt's Bees is the brand name on 188 products we tracked on Amazon in September 2026 mostly in Balms & Moisturizers (Beauty & Personal Care). The largest seller of Burt's Bees products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Burt's Bees sell on Amazon?
Burt's Bees sold an estimated $4.1M on Amazon in September 2026, about 332,000 units. That is -14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Burt's Bees's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Burt's Bees 100% Natural Moisturizing Lip Balm (about 46,000 units); 2. Burt's Bees Lip Shimmer Nude Collection (about 13,000 units); 3. Burt's Bees Lip Tint Balm (about 13,000 units).