Who makes Sally Hansen? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -13%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 531,694 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
Sally Hansen estimated monthly revenue on Amazon
Our read on Sally Hansen
Sally Hansen ranks 3 of 195 brands in Nail Polish on Amazon, with an estimated 7% of the category's revenue. Estimated revenue in September 2026 was $1.7M on 285,000 units, down from $2.1M in June 2026, a change of -18% over 4 months of data. The recent trend is labeled Declining, at -13% across the last 2 months. The brand has 355 products selling and an average rating of 4.5 across 531,694 reviews. Instant Cuticle Remover™ leads at 48,000 units per month. Sales are concentrated, since Amazon accounts for 92% of units, while 30 sellers are active in total. Empress Mercantile holds 2% and Hazley Beauty 1%.
Top Sally Hansen products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Sally Hansen Instant Cuticle Remover™ | 4.6 ★59,861 reviews | 48,000 | Check price on Amazon |
| Sally Hansen Insta-Dri®, Dries Instantly Top Coat | 4.7 ★16,950 reviews | 13,000 | Check price on Amazon |
| Sally Hansen Advanced Hard as Nails™ | 4.6 ★27,881 reviews | 12,000 | Check price on Amazon |
| Sally Hansen Double Duty™ | 4.7 ★15,433 reviews | 12,000 | Check price on Amazon |
| Sally Hansen Bleach Cream for Facial & Body Hair | 4.4 ★14,932 reviews | 11,000 | Check price on Amazon |
| Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | 4.6 ★20,824 reviews | 11,000 | Check price on Amazon |
| Sally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil™ | 4.6 ★20,834 reviews | 10,000 | Check price on Amazon |
| Sally Hansen Insta-Dri®, Clear Top Coat | 4.7 ★21,401 reviews | 10,000 | Check price on Amazon |
| Sally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | 4.2 ★5,194 reviews | 7,200 | Check price on Amazon |
| Sally Hansen Insta-Dri, White On Time | 4.5 ★20,211 reviews | 6,800 | Check price on Amazon |
Who sells Sally Hansen
- Amazon92%
- Empress Mercantile2%
- Hazley Beauty1%
- panda products1%
- throne1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 195
Rank 3 of 195 brands in Nail Polish by estimated revenue in September 2026, with 7% of the category.
Frequently asked questions
Who makes Sally Hansen?
Sally Hansen is the brand name on 355 products we tracked on Amazon in September 2026 mostly in Nail Polish (Beauty & Personal Care). The largest seller of Sally Hansen products that month was Amazon, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Sally Hansen sell on Amazon?
Sally Hansen sold an estimated $1.7M on Amazon in September 2026, about 285,000 units. That is -18% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Sally Hansen's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Sally Hansen Instant Cuticle Remover™ (about 48,000 units); 2. Sally Hansen Insta-Dri®, Dries Instantly Top Coat (about 13,000 units); 3. Sally Hansen Advanced Hard as Nails™ (about 12,000 units).