Who makes COLOR WOW? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.1M est./mo
- Trend
- Declining
- -31%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 264,581 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
COLOR WOW estimated monthly revenue on Amazon
Our read on COLOR WOW
COLOR WOW ranks 1 of 168 brands in Hair Sprays, with an estimated 11% share of the leaf category's revenue. Estimated revenue in September 2026 was $5.1M on 192,000 units, down from $8.1M in June 2026, a change of -38% across 4 months of data. The trend is labeled Declining, at -31% over the last 2 months. The brand has 31 products selling, led by COLOR WOW Style on Steroids at 46,000 units per month, then COLOR WOW Raise the Root at 17,000 and COLOR WOW Xtra Large Volumizer at 16,000. Ratings are mixed, with an average of 4.2 across 264,581 reviews. Amazon is the only seller, with 100% of units.
Top COLOR WOW products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| COLOR WOW Style on Steroids | 4.2 ★12,843 reviews | 46,000 | Check price on Amazon |
| COLOR WOW Raise the Root | 4.2 ★16,882 reviews | 17,000 | Check price on Amazon |
| COLOR WOW Xtra Large Volumizer | 4.1 ★34,069 reviews | 16,000 | Check price on Amazon |
| COLOR WOW Dream Coat for Curly Hair | 4.1 ★21,034 reviews | 14,000 | Check price on Amazon |
| COLOR WOW Extra Strength Dream Coat | 4.3 ★10,666 reviews | 12,000 | Check price on Amazon |
| COLOR WOW Pop and Lock | 4.4 ★9,775 reviews | 7,200 | Check price on Amazon |
| COLOR WOW Dream Clean Duo | 4.5 ★6,401 reviews | 6,300 | Check price on Amazon |
| COLOR WOW Color Security Shampoo | 4.6 ★6,896 reviews | 5,800 | Check price on Amazon |
| COLOR WOW Root Cover Up | 4.4 ★6,011 reviews | 5,600 | Check price on Amazon |
| COLOR WOW Cult Favorite Firm + Flexible Hairspray | 4.3 ★3,668 reviews | 4,400 | Check price on Amazon |
Who sells COLOR WOW
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 168
Rank 1 of 168 brands in Hair Sprays by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes COLOR WOW?
COLOR WOW is the brand name on 31 products we tracked on Amazon in September 2026 mostly in Hair Sprays (Beauty & Personal Care). The largest seller of COLOR WOW products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does COLOR WOW sell on Amazon?
COLOR WOW sold an estimated $5.1M on Amazon in September 2026, about 192,000 units. That is -38% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are COLOR WOW's best-selling products on Amazon?
By estimated units sold in September 2026: 1. COLOR WOW Style on Steroids (about 46,000 units); 2. COLOR WOW Raise the Root (about 17,000 units); 3. COLOR WOW Xtra Large Volumizer (about 16,000 units).