Who makes COVERGIRL? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.6M est./mo
- Trend
- Stable
- -4%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 798,377 reviews
- Who sells it
- Mostly one seller
- Top seller has 91% of units
COVERGIRL estimated monthly revenue on Amazon
Our read on COVERGIRL
COVERGIRL ranks 7 of 289 brands in the Foundation category on Amazon, with an estimated 4% share of category revenue. Estimated revenue in September 2026 was $4.6M on 519,000 units, down 15% from $5.4M in June 2026, across 4 months of data. The trend over the latest 2 months is labeled Stable, at -4%. The brand has 630 products selling and an average rating of 4.4, across 798,377 reviews. Sales are concentrated: Amazon accounts for 91% of units, while Bow Buy inc and A1 Great Deals each hold 1%, among 69 sellers in total. The top products by monthly units are Lash Blast Volume Mascara at 13,000, Simply Ageless 3-in-1 Foundation at 12,000, and Clean Invisible Pressed Powder at 7,100.
Top COVERGIRL products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| COVERGIRL Lash Blast Volume Mascara | 4.4 ★56,075 reviews | 13,000 | Check price on Amazon |
| COVERGIRL Simply Ageless 3-in-1 Foundation | 4.5 ★51,003 reviews | 12,000 | Check price on Amazon |
| Covergirl Clean Invisible Pressed Powder | 4.5 ★10,270 reviews | 7,100 | Check price on Amazon |
| COVERGIRL Perfect Point Plus Eyeliner Pencil | 4.5 ★33,373 reviews | 6,200 | Check price on Amazon |
| Covergirl Outlast Lipstain | 3.9 ★7,759 reviews | 6,000 | Check price on Amazon |
| Clean Invisible Loose Powder Translucent Fair | 4.6 ★8,776 reviews | 5,600 | Check price on Amazon |
| COVERGIRL Lash Blast Clean Volume Mascara | 4.4 ★10,370 reviews | 5,500 | Check price on Amazon |
| CoverGirl Clean Fresh Tinted Lip Balm | 4.4 ★11,885 reviews | 5,500 | Check price on Amazon |
| COVERGIRL - Easy Breezy Brow Fill + Define Brow Pencil | 4.3 ★9,488 reviews | 5,200 | Check price on Amazon |
| COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush | 4.5 ★2,430 reviews | 5,100 | Check price on Amazon |
Who sells COVERGIRL
- Amazon91%
- Bow Buy inc1%
- A1 Great Deals1%
- Electronics Labs1%
- VeDa Express LLC1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 289
Rank 7 of 289 brands in Foundation by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes COVERGIRL?
COVERGIRL is the brand name on 630 products we tracked on Amazon in September 2026 mostly in Foundation (Beauty & Personal Care). The largest seller of COVERGIRL products that month was Amazon, with 91% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does COVERGIRL sell on Amazon?
COVERGIRL sold an estimated $4.6M on Amazon in September 2026, about 519,000 units. That is -15% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are COVERGIRL's best-selling products on Amazon?
By estimated units sold in September 2026: 1. COVERGIRL Lash Blast Volume Mascara (about 13,000 units); 2. COVERGIRL Simply Ageless 3-in-1 Foundation (about 12,000 units); 3. Covergirl Clean Invisible Pressed Powder (about 7,100 units).