Who makes URBAN DECAY? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.2M est./mo
- Trend
- Stable
- -7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 51,660 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
URBAN DECAY estimated monthly revenue on Amazon
Our read on URBAN DECAY
URBAN DECAY ranks 3 of 110 brands in Foundation Primers within Beauty & Personal Care, with an estimated 9% of that category's revenue. Estimated revenue in September 2026 was $2.2M on 85,000 units, about the same as the $2.2M estimated in June 2026 (+1%). Over the latest 2 months the trend is labeled Stable, at -7%. The brand has 151 products selling and an average rating of 4.4 across 51,660 reviews, which falls in the Strong band. Its top products by units are the Naked2 Basics Matte Eyeshadow Palette at 13,000 units a month, the All Nighter Waterproof Makeup Setting Spray at 11,000, and the 24/7 Glide-On Waterproof Black Eyeliner Pencil at 8,600. One seller, Urban Decay, accounts for 100% of units.
Top URBAN DECAY products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Urban Decay Naked2 Basics Matte Eyeshadow Palette | 4.4 ★11,981 reviews | 13,000 | Check price on Amazon |
| Urban Decay All Nighter Waterproof Makeup Setting Spray | 4.7 ★1,368 reviews | 11,000 | Check price on Amazon |
| Urban Decay 24/7 Glide-On Waterproof Black Eyeliner Pencil | 4.2 ★14,952 reviews | 8,600 | Check price on Amazon |
| Urban Decay All Nighter Glow Waterproof Makeup Setting Spray | 4.6 ★393 reviews | 2,400 | Check price on Amazon |
| Urban Decay Perversion Volumizing Mascara | 4.4 ★598 reviews | 2,400 | Check price on Amazon |
| Urban Decay All Nighter Matte Waterproof Makeup Setting Spray | 4.6 ★564 reviews | 2,300 | Check price on Amazon |
| Urban Decay 24/7 Waterproof Waterline Matte Black Eyeliner | 4.1 ★2,571 reviews | 2,100 | Check price on Amazon |
| Urban Decay Tube Job Tubing Mascara | 4.2 ★492 reviews | 1,800 | Check price on Amazon |
| Urban Decay 24/7 Liquid Stick Eyeliner | 4.2 ★343 reviews | 1,500 | Check price on Amazon |
| Urban Decay 24/7 Eyeshadow | 4.5 ★2,342 reviews | 1,400 | Check price on Amazon |
Who sells URBAN DECAY
- Urban Decay100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 110
Rank 3 of 110 brands in Foundation Primers by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes URBAN DECAY?
URBAN DECAY is the brand name on 151 products we tracked on Amazon in September 2026 mostly in Foundation Primers (Beauty & Personal Care). The largest seller of URBAN DECAY products that month was Urban Decay, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does URBAN DECAY sell on Amazon?
URBAN DECAY sold an estimated $2.2M on Amazon in September 2026, about 85,000 units. That is +1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are URBAN DECAY's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Urban Decay Naked2 Basics Matte Eyeshadow Palette (about 13,000 units); 2. Urban Decay All Nighter Waterproof Makeup Setting Spray (about 11,000 units); 3. Urban Decay 24/7 Glide-On Waterproof Black Eyeliner Pencil (about 8,600 units).