Who makes Milani? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Stable
- +6%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 304,746 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Milani estimated monthly revenue on Amazon
Our read on Milani
Milani is a large brand in Foundation Primers, ranking 2 among 110 brands in that category and holding 10% of its estimated revenue. In September 2026, estimated revenue was $1.9M on 164,000 units, up 1% from $1.8M in June 2026, and the trend is Stable (+6% over the last 2 months). The brand has 160 products selling, led by Milani Setting Spray + Primer at an estimated 32,000 units per month with a 4.4 rating. Sales are concentrated: Milani Cosmetics accounts for 99% of units among 16 sellers. The average rating is 4.4 across 304,746 reviews, which falls in the Mixed band.
Top Milani products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Milani Setting Spray + Primer | 4.4 ★55,367 reviews | 32,000 | Check price on Amazon |
| Milani Highly Rated Tubing Mascara for Length | 4.1 ★4,873 reviews | 12,000 | Check price on Amazon |
| Milani Eyeshadow Primer | 4.3 ★10,488 reviews | 8,000 | Check price on Amazon |
| Milani Cream Bronzer, Cheek Kiss Cream Bronzer | 4.6 ★1,872 reviews | 4,600 | Check price on Amazon |
| Milani Baked Blush, Makeup Powder Blush for Cheeks | 4.6 ★31,154 reviews | 4,400 | Check price on Amazon |
| Milani Make It Last Microfine Mist Setting Spray for Makeup | 4.4 ★55,580 reviews | 3,100 | Check price on Amazon |
| Milani Stay Put Brow Color | 4.4 ★17,352 reviews | 2,700 | Check price on Amazon |
| Milani Cheek Kiss Cream Blush | 4.5 ★2,007 reviews | 2,700 | Check price on Amazon |
| Milani Make It Last Moisture Boost Makeup Setting Spray | 4.4 ★55,567 reviews | 2,700 | Check price on Amazon |
| Milani Stay Put Waterproof Eyeliner Pencil with Smudger | 4.5 ★3,071 reviews | 2,600 | Check price on Amazon |
Who sells Milani
- Milani Cosmetics99%
- Up$urge^1%
- Speeedy Delivery<1%
- Confectioned Deals<1%
- Cinnamon & Spice Boutique<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 110
Rank 2 of 110 brands in Foundation Primers by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes Milani?
Milani is the brand name on 160 products we tracked on Amazon in September 2026 mostly in Foundation Primers (Beauty & Personal Care). The largest seller of Milani products that month was Milani Cosmetics, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Milani sell on Amazon?
Milani sold an estimated $1.9M on Amazon in September 2026, about 164,000 units. That is +1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Milani's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Milani Setting Spray + Primer (about 32,000 units); 2. Milani Highly Rated Tubing Mascara for Length (about 12,000 units); 3. Milani Eyeshadow Primer (about 8,000 units).