Who makes Shiseido? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 23,488 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Shiseido estimated monthly revenue on Amazon
Our read on Shiseido
Shiseido ranks 1 of 40 brands in Eyelash Curlers within Beauty & Personal Care, with an estimated 30% of category revenue. In September 2026, estimated revenue was $2.5M on 73,000 units, up 7% from $2.4M in June 2026, the first of 4 months of data. The recent trend is stable at +0% over 2 months. The brand has 92 products selling, and the Shiseido Eyelash Curler leads at 23,000 units per month with a 4.4 rating, followed by the Shiseido Eyelash Curler Pad at 12,000 and the Shiseido Facial Cotton Pads at 9,800. Shiseido is the only seller, with 100% of units. The average rating is 4.6 across 23,488 reviews, which falls in the Strong band.
Top Shiseido products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Shiseido Eyelash Curler | 4.4 ★6,970 reviews | 23,000 | Check price on Amazon |
| Shiseido Eyelash Curler Pad | 4.6 ★1,536 reviews | 12,000 | Check price on Amazon |
| Shiseido Facial Cotton Pads | 4.8 ★2,403 reviews | 9,800 | Check price on Amazon |
| Shiseido Benefiance Wrinkle Smoothing Eye Cream | 4.6 ★1,273 reviews | 6,400 | Check price on Amazon |
| Shiseido Essential Energy Hydrating Cream | 4.7 ★777 reviews | 3,800 | Check price on Amazon |
| Shiseido Ultimate Sun Protector Clear Stick SPF 60+ | 4.7 ★456 reviews | 2,900 | Check price on Amazon |
| Shiseido Men Face Cleanser | 4.7 ★553 reviews | 1,400 | Check price on Amazon |
| Shiseido Deep Cleansing Foam | 4.8 ★1,480 reviews | 1,100 | Check price on Amazon |
| Shiseido Benefiance Wrinkle Smoothing Day Cream | 4.7 ★1,718 reviews | 1,000 | Check price on Amazon |
| Shiseido Ultimate Sun Protector Lotion Mineral SPF 60+ | 4.6 ★192 reviews | 680 | Check price on Amazon |
Who sells Shiseido
- Shiseido100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 40
Rank 1 of 40 brands in Eyelash Curlers by estimated revenue in September 2026, with 30% of the category.
Frequently asked questions
Who makes Shiseido?
Shiseido is the brand name on 92 products we tracked on Amazon in September 2026 mostly in Eyelash Curlers (Beauty & Personal Care). The largest seller of Shiseido products that month was Shiseido, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Shiseido sell on Amazon?
Shiseido sold an estimated $2.5M on Amazon in September 2026, about 73,000 units. That is +7% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Shiseido's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Shiseido Eyelash Curler (about 23,000 units); 2. Shiseido Eyelash Curler Pad (about 12,000 units); 3. Shiseido Facial Cotton Pads (about 9,800 units).