Who makes Redken? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.8M est./mo
- Trend
- Declining
- -24%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 229,764 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Redken estimated monthly revenue on Amazon
Our read on Redken
Redken ranks 1 of 316 brands in the Conditioners category on Amazon, with an estimated 6% share of category revenue in September 2026. Estimated revenue for the latest month was $4.8M on 144,000 units, down from $8.1M in June 2026, a change of -40% across 4 months of data. The trend is marked as declining, at -24% over the last 2 months. The brand has 41 products selling and an average rating of 4.5, in the Strong band, across 229,764 reviews. Its top item, Redken All Soft Conditioner, sells an estimated 22,000 units per month and is rated 4.6. Sales are concentrated with one seller: Amazon accounts for 100% of units.
Top Redken products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Redken All Soft Conditioner | 4.6 ★10,709 reviews | 22,000 | Check price on Amazon |
| Redken Extreme Length Shampoo | 4.6 ★11,432 reviews | 13,000 | Check price on Amazon |
| Redken Color Extend Magnetics Shampoo | 4.6 ★11,711 reviews | 11,000 | Check price on Amazon |
| Redken One United Leave-In Conditioner | 4.6 ★33,384 reviews | 11,000 | Check price on Amazon |
| Redken One United Leave In Conditioner Spray | 4.6 ★33,304 reviews | 6,900 | Check price on Amazon |
| Redken Acidic Color Gloss Conditioner | 4.6 ★1,839 reviews | 6,200 | Check price on Amazon |
| Redken Quick Blowout Heat Protectant Spray | 4.5 ★3,980 reviews | 6,100 | Check price on Amazon |
| Redken Frizz Dismiss Shampoo | 4.5 ★6,764 reviews | 5,600 | Check price on Amazon |
| Redken Pliable Styling Paste | 4.5 ★6,688 reviews | 4,700 | Check price on Amazon |
| Redken Spray Wax Invisible Texture Mist | 4.5 ★2,962 reviews | 4,700 | Check price on Amazon |
Who sells Redken
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 316
Rank 1 of 316 brands in Conditioners by estimated revenue in September 2026, with 6% of the category.
Frequently asked questions
Who makes Redken?
Redken is the brand name on 41 products we tracked on Amazon in September 2026 mostly in Conditioners (Beauty & Personal Care). The largest seller of Redken products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Redken sell on Amazon?
Redken sold an estimated $4.8M on Amazon in September 2026, about 144,000 units. That is -40% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Redken's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Redken All Soft Conditioner (about 22,000 units); 2. Redken Extreme Length Shampoo (about 13,000 units); 3. Redken Color Extend Magnetics Shampoo (about 11,000 units).