Who makes Paula's Choice? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.4M est./mo
- Trend
- Stable
- -6%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 215,381 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Paula's Choice estimated monthly revenue on Amazon
Our read on Paula's Choice
Paula's Choice ranks 1 of 11 brands in the Polishes category on Amazon, with an estimated 87% of that category's revenue. Estimated revenue in September 2026 was $8.4M on 250,000 units, down 7% from $9.1M in June 2026, and the trend is labeled Stable across 4 months of data. The brand has 77 products selling and an average rating of 4.5 across 215,381 reviews. Its top product, the SKIN PERFECTING 2% BHA Liquid Leave-On Exfoliant, sells an estimated 74,000 units per month and is rated 4.5. The BOOST 10% Azelaic Acid Booster Cream Gel sells 15,000 and the Pro-Collagen Peptide Plumping Face Moisturizer sells 12,000. One seller, Paula's Choice Skincare, accounts for 100% of units.
Top Paula's Choice products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Paula's Choice SKIN PERFECTING 2% BHA Liquid Leave-On Exfoliant | 4.5 ★116,927 reviews | 74,000 | Check price on Amazon |
| Paula's Choice BOOST 10% Azelaic Acid Booster Cream Gel | 4.3 ★6,387 reviews | 15,000 | Check price on Amazon |
| Paula's Choice Pro-Collagen Peptide Plumping Face Moisturizer | 4.5 ★1,122 reviews | 12,000 | Check price on Amazon |
| Paula's Choice--CLEAR Acne Cleanser--For Facial Acne | 4.6 ★7,161 reviews | 8,700 | Check price on Amazon |
| Paula's Choice Skin Balancing Pore-Reducing Niacinamide Toner | 4.6 ★10,948 reviews | 7,100 | Check price on Amazon |
| Paula's Choice RESIST Perfectly Balanced Foaming Facial Cleanser | 4.5 ★4,769 reviews | 6,600 | Check price on Amazon |
| Paula's Choice CLINICAL 1% Retinol Treatment with Peptides | 4.3 ★5,432 reviews | 6,000 | Check price on Amazon |
| Paula's Choice CLINICAL 20% Niacinamide Vitamin B3 Face Serum | 4.5 ★2,117 reviews | 5,700 | Check price on Amazon |
| Paula's Choice CLEAR Salicylic Acid Exfoliating Body Acne Spray | 4.4 ★8,887 reviews | 4,700 | Check price on Amazon |
| Paula's Choice 6% Mandelic + 2% Lactic Acid Liquid Exfoliant | 4.5 ★1,078 reviews | 4,400 | Check price on Amazon |
Who sells Paula's Choice
- Paula's Choice Skincare100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 11
Rank 1 of 11 brands in Polishes by estimated revenue in September 2026, with 87% of the category.
Frequently asked questions
Who makes Paula's Choice?
Paula's Choice is the brand name on 77 products we tracked on Amazon in September 2026 mostly in Polishes (Beauty & Personal Care). The largest seller of Paula's Choice products that month was Paula's Choice Skincare, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Paula's Choice sell on Amazon?
Paula's Choice sold an estimated $8.4M on Amazon in September 2026, about 250,000 units. That is -7% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Paula's Choice's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Paula's Choice SKIN PERFECTING 2% BHA Liquid Leave-On Exfoliant (about 74,000 units); 2. Paula's Choice BOOST 10% Azelaic Acid Booster Cream Gel (about 15,000 units); 3. Paula's Choice Pro-Collagen Peptide Plumping Face Moisturizer (about 12,000 units).