Who makes Nutrafol? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $7.8M est./mo
- Trend
- Declining
- -15%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.1 ★ · 20,511 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Nutrafol estimated monthly revenue on Amazon
Our read on Nutrafol
Nutrafol ranks 1 of 152 brands in Hair Regrowth Treatments on Amazon and holds an estimated 35% of that category's revenue. Its estimated revenue in September 2026 was $7.8M on about 94,000 units, down from $10.8M in June 2026, a change of -28% over 4 months of data. The recent trend is labeled Declining, at -15% across the last 2 months. Nutrafol has 15 products selling, and a single seller, Nutrafol itself, accounts for 100% of units. The top product, Nutrafol Men Hair Growth Supplements, sells an estimated 37,000 units per month and is rated 3.9. The shampoo and the women's supplement each sell an estimated 11,000 units per month, both rated 4.3. The brand's average rating is 4.1 across 20,511 reviews, which falls in our Mixed band.
Top Nutrafol products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nutrafol Men Hair Growth Supplements | 3.9 ★5,893 reviews | 37,000 | Check price on Amazon |
| Nutrafol Shampoo for Thinning Hair | 4.3 ★5,077 reviews | 11,000 | Check price on Amazon |
| Nutrafol Women Hair Growth Supplements | 4.3 ★1,612 reviews | 11,000 | Check price on Amazon |
| Nutrafol Women's Hair Serum for Thinning Hair | 4.1 ★3,391 reviews | 7,000 | Check price on Amazon |
| Nutrafol Conditioner for Thinning Hair | 4.4 ★2,733 reviews | 6,800 | Check price on Amazon |
| Nutrafol Women's Balance Hair Growth Supplements | 4.4 ★973 reviews | 4,800 | Check price on Amazon |
| Nutrafol Men's Hair Serum for Thinning Hair | 4.0 ★264 reviews | 3,400 | Check price on Amazon |
| Nutrafol Exfoliating Scalp Mask for Thinning Hair | 4.5 ★568 reviews | 1,200 | Check price on Amazon |
Who sells Nutrafol
- Nutrafol100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 152
Rank 1 of 152 brands in Hair Regrowth Treatments by estimated revenue in September 2026, with 35% of the category.
Frequently asked questions
Who makes Nutrafol?
Nutrafol is the brand name on 15 products we tracked on Amazon in September 2026 mostly in Hair Regrowth Treatments (Beauty & Personal Care). The largest seller of Nutrafol products that month was Nutrafol, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nutrafol sell on Amazon?
Nutrafol sold an estimated $7.8M on Amazon in September 2026, about 94,000 units. That is -28% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nutrafol's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nutrafol Men Hair Growth Supplements (about 37,000 units); 2. Nutrafol Shampoo for Thinning Hair (about 11,000 units); 3. Nutrafol Women Hair Growth Supplements (about 11,000 units).