Who makes Secret? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.8M est./mo
- Trend
- Stable
- -2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 209,957 reviews
- Who sells it
- Mostly one seller
- Top seller has 96% of units
Secret estimated monthly revenue on Amazon
Our read on Secret
Secret ranks 1 of 59 brands in Antiperspirant Deodorant on Amazon, with an estimated 21% of the category's revenue. Estimated revenue in September 2026 was $5.8M on 544,000 units, down from $6.8M in June 2026, a change of -15% across 4 months of data. The recent trend is labeled stable, at -2% over the last 2 months. The brand has 123 products selling and an average rating of 4.6 across 209,957 reviews. Its top product, Secret Clinical Strength 100HR Antiperspirant Deodorant for Women, sells an estimated 69,000 units per month. Sales are concentrated: Amazon accounts for 96% of units, out of 21 sellers in total, so the brand is mostly sold by one seller.
Top Secret products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Secret Clinical Strength 100HR Antiperspirant Deodorant for Women | 4.6 ★27,855 reviews | 69,000 | Check price on Amazon |
| Secret Outlast Antiperspirant Deodorant for Women | 4.7 ★4,200 reviews | 64,000 | Check price on Amazon |
| Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin | 4.8 ★9,195 reviews | 31,000 | Check price on Amazon |
| Secret Clinical Strength 100HR Sweat & Odor Protection Antiperspirant | 4.6 ★27,873 reviews | 23,000 | Check price on Amazon |
| Secret Fresh Antiperspirant Deodorant for Women | 4.7 ★14,824 reviews | 19,000 | Check price on Amazon |
| Secret Clinical Strength 100HR Sweat & Odor, Invisible Solid | 4.6 ★2,263 reviews | 17,000 | Check price on Amazon |
| Secret Antiperspirant and Deodorant for Women | 4.8 ★7,892 reviews | 15,000 | Check price on Amazon |
| Secret Clinical Strength 100HR Sweat & Odor, Clear Gel | 4.6 ★15,531 reviews | 12,000 | Check price on Amazon |
| Secret Whole Body Deodorant Spray for Women | 4.2 ★3,079 reviews | 11,000 | Check price on Amazon |
| Secret Feminine Wash, 24 HR Deodorizing Feminine Body Wash for Women | 4.5 ★2,917 reviews | 7,900 | Check price on Amazon |
Who sells Secret
- Amazon96%
- Daves dealz2%
- Convenient Shopping<1%
- Armo<1%
- AZ SHOP PLUS<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 59
Rank 1 of 59 brands in Antiperspirant Deodorant by estimated revenue in September 2026, with 21% of the category.
Frequently asked questions
Who makes Secret?
Secret is the brand name on 123 products we tracked on Amazon in September 2026 mostly in Antiperspirant Deodorant (Beauty & Personal Care). The largest seller of Secret products that month was Amazon, with 96% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Secret sell on Amazon?
Secret sold an estimated $5.8M on Amazon in September 2026, about 544,000 units. That is -15% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Secret's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Secret Clinical Strength 100HR Antiperspirant Deodorant for Women (about 69,000 units); 2. Secret Outlast Antiperspirant Deodorant for Women (about 64,000 units); 3. Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin (about 31,000 units).