Top Toys & Games brands on Amazon

53 brands ranked by estimated revenue in September 2026. All figures are Ecominsights estimates.

Toys & Games brands by estimated revenue, September 2026
#	Brand	Main category	Est. revenue/mo	Size	Trend
1	LEGO	Building Sets	$43.0M	Large	Stable
2	DJI	Quadcopters	$41.4M	Large	Declining
3	Pokémon	Booster Packs	$16.7M	Large	Stable
4	Crayola	Coloring Pens & Markers	$11.9M	Large	Declining
5	Magic: The Gathering	Booster Packs	$10.1M	Large	Declining
6	JOYIN	Trucks	$9.0M	Large	Stable
7	Hasbro Gaming	Board Games	$8.7M	Large	Growing
8	Melissa & Doug	Play Food	$8.6M	Large	Declining
9	Tonies	Storytelling Toys	$8.0M	Large	Stable
10	Fisher-Price	Playsets	$7.4M	Large	Stable
11	Play-Doh	Clay & Dough	$7.0M	Large	Stable
12	Mattel	Dolls	$6.4M	Large	Declining
13	Disguise	Costumes	$5.6M	Large	Growing
14	Barbie	Dolls	$5.4M	Large	Stable
15	LeapFrog	Learning Systems	$5.0M	Large	Stable
16	Marvel	Action Figures	$4.9M	Large	Declining
17	Little Tikes	Push Ride-Ons	$4.6M	Large	Declining
18	Step2	Push Ride-Ons	$3.9M	Large	Declining
19	Tiny Land	Indoor Climbers & Play Structures	$3.5M	Large	Declining
20	Disney Store	Action Figures	$3.4M	Large	Declining
21	Skillmatics	Handwriting Aids	$3.3M	Large	Growing
22	Hot Wheels	Cars & Race Cars	$3.3M	Large	Stable
23	Jazwares Costume Play	Costumes	$3.3M	Large	Growing
24	Blue Marble	Science Kits & Toys	$3.2M	Large	Stable
25	NEX	Plug & Play Video Games	$3.0M	Large	Declining
26	Paw Patrol	Playsets	$2.7M	Large	Growing
27	First Ride On	Electric Vehicles	$2.6M	Large	Declining
28	MAGNA-TILES	Magnetic Building	$2.6M	Large	Declining
29	Tub Works	Bath Toys	$2.5M	Large	Stable
30	WHAT DO YOU MEME?	Plush Figures	$2.4M	Large	Growing
31	Transformers	Action Figures	$2.3M	Large	Stable
32	Bluey	Playsets	$2.3M	Large	Stable
33	Jazwares	Plush Figures	$2.3M	Large	Growing
34	PartyWoo	Balloons	$2.3M	Large	Stable
35	POP MART	Plush Figures	$2.2M	Large	Declining
36	TAMASHII NATIONS	Action Figures	$2.2M	Large	Declining
37	hand2mind	Learning & Education	$2.1M	Large	Stable
38	Learning Resources	Sorting & Stacking Toys	$2.1M	Large	Declining
39	hahaland	Early Development & Activity Toys	$2.1M	Large	Stable
40	YOTO	Storytelling Toys	$2.1M	Large	Declining
41	SEREED	Balance Bikes	$2.1M	Large	Declining
42	Jellycat	Stuffed Animals & Teddy Bears	$2.0M	Large	Stable
43	Squishmallows	Stuffed Animals & Teddy Bears	$1.9M	Large	Stable
44	JoyCat	Magnetic Letters & Words	$1.9M	Large	Stable
45	Mattel Games	Dedicated Deck Card Games	$1.9M	Large	Declining
46	ALL4JIG	Puzzle Accessories	$1.8M	Large	Stable
47	Monster Jam	Trucks	$1.8M	Large	Declining
48	GUND	Stuffed Animals & Teddy Bears	$1.7M	Large	Stable
49	Monster High	Dolls	$1.7M	Large	Declining
50	Colorations	Tempera & Poster Paint	$1.7M	Large	Stable
51	American Girl	Dolls	$1.7M	Large	Growing
52	Just Play	Playsets	$1.7M	Large	Growing
53	Horizon Group USA	Squeeze Toys	$1.7M	Large	Stable