Who makes Melissa & Doug? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.6M est./mo
- Trend
- Declining
- -17%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 1,288,314 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Melissa & Doug estimated monthly revenue on Amazon
Our read on Melissa & Doug
Melissa & Doug ranks 1 of 94 brands in Play Food within Toys & Games, with an estimated 45% of that category's revenue. In September 2026 its estimated revenue was $8.6M on 434,000 units, from 447 products. That is down 22% from $11.0M in June 2026, the first of 4 months of data, and the trend is labeled Declining at -17% over the last 2 months. Sales are concentrated: Amazon accounts for 97% of units, while 19 sellers are active in total. The average rating is 4.7 across 1,288,314 reviews. The top product, the Wooden Scoop & Serve Ice Cream Counter, sells an estimated 20,000 units per month and is rated 4.9.
Top Melissa & Doug products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Melissa & Doug Wooden Scoop & Serve Ice Cream Counter | 4.9 ★18,699 reviews | 20,000 | Check price on Amazon |
| Melissa & Doug Disney Minnie Mouse Dress-Up Puzzle | 4.7 ★12,249 reviews | 12,000 | Check price on Amazon |
| Melissa & Doug 9x12 Drawing Paper Pad 3-Pack | 4.8 ★19,854 reviews | 11,000 | Check price on Amazon |
| Melissa & Doug Fire Chief Role Play Costume Dress-Up Set | 4.8 ★6,821 reviews | 10,000 | Check price on Amazon |
| Melissa & Doug K’s Kids, Flip Fish Stuffed Animal | 4.8 ★9,120 reviews | 10,000 | Check price on Amazon |
| Melissa & Doug On the Go Water Wow! Farm Reusable Coloring Book Toy | 4.8 ★4,342 reviews | 10,000 | Check price on Amazon |
| Melissa & Doug Vroom & Zoom | 4.7 ★4,643 reviews | 8,200 | Check price on Amazon |
| Melissa & Doug Mine to Love Jenna 12" Baby Doll with Moving Eyes | 4.6 ★1,643 reviews | 6,800 | Check price on Amazon |
| Melissa & Doug Take-Along Wooden Toy Barn | 4.8 ★8,651 reviews | 6,500 | Check price on Amazon |
| Melissa & Doug Farm Animals Jumbo Knob Wooden Peg Puzzle | 4.8 ★4,401 reviews | 6,100 | Check price on Amazon |
Who sells Melissa & Doug
- Amazon97%
- ValueBeast Products1%
- Gift Stars1%
- Gophers7<1%
- Value Vault INC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 94
Rank 1 of 94 brands in Play Food by estimated revenue in September 2026, with 45% of the category.
Frequently asked questions
Who makes Melissa & Doug?
Melissa & Doug is the brand name on 447 products we tracked on Amazon in September 2026 mostly in Play Food (Toys & Games). The largest seller of Melissa & Doug products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Melissa & Doug sell on Amazon?
Melissa & Doug sold an estimated $8.6M on Amazon in September 2026, about 434,000 units. That is -22% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Melissa & Doug's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Melissa & Doug Wooden Scoop & Serve Ice Cream Counter (about 20,000 units); 2. Melissa & Doug Disney Minnie Mouse Dress-Up Puzzle (about 12,000 units); 3. Melissa & Doug 9x12 Drawing Paper Pad 3-Pack (about 11,000 units).