Who makes Tonies? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.0M est./mo
- Trend
- Stable
- +10%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 107,863 reviews
- Who sells it
- Mostly one seller
- Top seller has 94% of units
Tonies estimated monthly revenue on Amazon
Our read on Tonies
Tonies ranks 1 of 77 brands in Storytelling Toys within Toys & Games, with an estimated 74% of the category's revenue. In September 2026 its estimated revenue was $8.0M on 252,000 units, compared with $7.2M in June 2026, a change of +11% over 4 months of data. The recent trend is labeled Stable, at +10% across the last 2 months. The brand has 347 products selling and an average rating of 4.8 across 107,863 reviews. The top products are the Ms. Rachel Audio Toy Figurine at 8,100 units per month, the Halloween & Spooky Songs Audio Toy at 7,000, and the Bluey 3 Pack Set at 6,500. Sales are concentrated: Tonies US accounts for 94% of units, among 31 sellers.
Top Tonies products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Tonies Ms. Rachel Audio Toy Figurine | 4.9 ★1,155 reviews | 8,100 | Check price on Amazon |
| Tonies Favorite Children's Songs: Halloween & Spooky Songs Audio Toy | 4.9 ★785 reviews | 7,000 | Check price on Amazon |
| Tonies Bluey Audio Toy Figurine 3 Pack Set | 4.6 ★84 reviews | 6,500 | Check price on Amazon |
| Tonies Elsa Audio Toy Figurine from Disney's Frozen | 4.8 ★2,595 reviews | 4,900 | Check price on Amazon |
| Toniebox 1 Audio Player Starter Set with Playtime Puppy | 4.7 ★5,715 reviews | 4,500 | Check price on Amazon |
| Tonies Mickey Mouse Clubhouse Audio Toy Figurine from Disney | 5.0 ★67 reviews | 4,400 | Check price on Amazon |
| Tonies Woody Audio Toy Figurine from Disney and Pixar's Toy Story | 4.7 ★1,468 reviews | 4,400 | Check price on Amazon |
| Tonies Moana Audio Toy Figurine from Disney | 4.7 ★2,784 reviews | 4,000 | Check price on Amazon |
| Tonies The Grinch Audio Toy Figurine from How The Grinch Stole | 4.8 ★1,473 reviews | 3,900 | Check price on Amazon |
| Tonies Jack Skellington Audio Toy Figurine from Disney's The | 4.8 ★434 reviews | 3,700 | Check price on Amazon |
Who sells Tonies
- Tonies US94%
- MM Depot, LLC2%
- mjentertainment1%
- Raw Innovation LLC<1%
- Sunshine Education Solutions, LLC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 77
Rank 1 of 77 brands in Storytelling Toys by estimated revenue in September 2026, with 74% of the category.
Frequently asked questions
Who makes Tonies?
Tonies is the brand name on 347 products we tracked on Amazon in September 2026 mostly in Storytelling Toys (Toys & Games). The largest seller of Tonies products that month was Tonies US, with 94% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Tonies sell on Amazon?
Tonies sold an estimated $8.0M on Amazon in September 2026, about 252,000 units. That is +11% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Tonies's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Tonies Ms. Rachel Audio Toy Figurine (about 8,100 units); 2. Tonies Favorite Children's Songs: Halloween & Spooky Songs Audio Toy (about 7,000 units); 3. Tonies Bluey Audio Toy Figurine 3 Pack Set (about 6,500 units).