Who makes YOTO? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.1M est./mo
- Trend
- Declining
- -24%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 25,804 reviews
- Who sells it
- 14 sellers
- Top seller has 58% of units
YOTO estimated monthly revenue on Amazon
Our read on YOTO
In September 2026, YOTO had estimated revenue of $2.1M and 59,000 estimated units in Storytelling Toys, part of Toys & Games. That ranks it 2 among 77 brands in the category and gives it a 10% share of estimated category revenue. Estimated revenue is down 32% since June 2026, when it was $3.1M, and the trend is labeled Declining, at -24% over 2 months. The brand has 111 products selling across 14 sellers, and Yoto Inc accounts for 58% of units. The Yoto Mini (2024 Edition) leads at 5,100 estimated units per month with a 4.6 rating. The average rating is 4.6 across 25,804 reviews. This view covers 4 months of data.
Top YOTO products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Yoto Mini (2024 Edition) | 4.6 ★2,416 reviews | 5,100 | Check price on Amazon |
| Yoto The Magic Treehouse Collection | 4.9 ★389 reviews | 4,200 | Check price on Amazon |
| YOTO Player (3rd Gen) | 4.8 ★940 reviews | 3,400 | Check price on Amazon |
| YOTO Marvel: Spidey & His Amazing Friends | 4.4 ★77 reviews | 2,100 | Check price on Amazon |
| Yoto The Llama Llama Collection by Anna Dewdney | 4.6 ★406 reviews | 1,700 | Check price on Amazon |
| Yoto Kpop Demon Hunters | 4.7 ★429 reviews | 1,700 | Check price on Amazon |
| YOTO Daniel Tiger's Neighborhood Sleepy Stories | 4.8 ★403 reviews | 1,600 | Check price on Amazon |
| Yoto The Boxcar Children Collection | 4.8 ★233 reviews | 1,500 | Check price on Amazon |
| YOTO Make Your Own Cards | 4.9 ★1,588 reviews | 1,400 | Check price on Amazon |
| YOTO Disney Animals Storybook Collection | 4.6 ★154 reviews | 1,300 | Check price on Amazon |
Who sells YOTO
- Yoto Inc58%
- NorthStar Collective15%
- Onward Offers14%
- mjentertainment6%
- Lone Pine L&D4%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 77
Rank 2 of 77 brands in Storytelling Toys by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes YOTO?
YOTO is the brand name on 111 products we tracked on Amazon in September 2026 mostly in Storytelling Toys (Toys & Games). The largest seller of YOTO products that month was Yoto Inc, with 58% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does YOTO sell on Amazon?
YOTO sold an estimated $2.1M on Amazon in September 2026, about 59,000 units. That is -32% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are YOTO's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Yoto Mini (2024 Edition) (about 5,100 units); 2. Yoto The Magic Treehouse Collection (about 4,200 units); 3. YOTO Player (3rd Gen) (about 3,400 units).