Who makes Bluey? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.3M est./mo
- Trend
- Stable
- +2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 197,148 reviews
- Who sells it
- Mostly one seller
- Top seller has 81% of units
Bluey estimated monthly revenue on Amazon
Our read on Bluey
In September 2026, Bluey ranked 3 of 329 brands in the Playsets category within Toys & Games, with an estimated 8% of category revenue. Estimated revenue for the month was $2.3M on 87,000 units, up 22% from $1.9M in June 2026, the first of 4 months of data. The recent trend is stable, at +2% over 2 months. Across 339 products, the Bluey Family Figure 4-Pack leads at 9,300 units per month and a 4.8 rating. The brand averages 4.7 stars across 197,148 reviews. Sales are concentrated: Amazon accounts for 81% of units, followed by imagikids LLC at 11% and Taste Beauty at 3%, among 32 sellers in total.
Top Bluey products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Bluey Family Figure 4-Pack | 4.8 ★25,105 reviews | 9,300 | Check price on Amazon |
| Bingo & Bluey Plush Toys 2-Pack | 4.8 ★17,608 reviews | 3,300 | Check price on Amazon |
| Bluey So Much Fun Cupcake Decoration Toppers | 4.8 ★2,227 reviews | 2,900 | Check price on Amazon |
| Bluey Game Hide and Seek Electronic Figure | 4.7 ★943 reviews | 2,800 | Check price on Amazon |
| Bluey Heeler 4WD Family Toddler Toy Car | 4.7 ★2,289 reviews | 2,500 | Check price on Amazon |
| BLUEY Cruise Ship Playset with Slide | 4.4 ★66 reviews | 2,500 | Check price on Amazon |
| Bluey Bubble Bath for Toddlers and Kids 3+ | 4.5 ★61 reviews | 2,400 | Check price on Amazon |
| Bluey Light and Surprise Heeler House | 5.0 ★32 reviews | 2,300 | Check price on Amazon |
| Bluey Game Hide and Seek Figure | 4.8 ★2,712 reviews | 2,200 | Check price on Amazon |
| Bluey and Bingo Supermarket Playset | 4.7 ★1,285 reviews | 2,200 | Check price on Amazon |
Who sells Bluey
- Amazon81%
- imagikids LLC11%
- Taste Beauty3%
- Get Trend USA1%
- Ground Up Shop1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 329
Rank 3 of 329 brands in Playsets by estimated revenue in September 2026, with 8% of the category.
Frequently asked questions
Who makes Bluey?
Bluey is the brand name on 339 products we tracked on Amazon in September 2026 mostly in Playsets (Toys & Games). The largest seller of Bluey products that month was Amazon, with 81% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Bluey sell on Amazon?
Bluey sold an estimated $2.3M on Amazon in September 2026, about 87,000 units. That is +22% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Bluey's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Bluey Family Figure 4-Pack (about 9,300 units); 2. Bingo & Bluey Plush Toys 2-Pack (about 3,300 units); 3. Bluey So Much Fun Cupcake Decoration Toppers (about 2,900 units).