Who makes Fisher-Price? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $7.4M est./mo
- Trend
- Stable
- +7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 676,488 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Fisher-Price estimated monthly revenue on Amazon
Our read on Fisher-Price
Fisher-Price ranks 1 of 329 brands in Playsets within Toys & Games, with an estimated 14% of the category's revenue. Estimated revenue in September 2026 was $7.4M on 254,000 units, up 9% from $6.8M in June 2026, and the trend over the latest 2 months is labeled Stable at +7%. The brand has 278 products selling and an average rating of 4.7 across 676,488 reviews. Its top products are Baby's First Blocks at 13,000 units a month, the Little People School Bus Toddler Toy at 13,000, and the Glow and Grow Kick & Play Piano Gym at 12,000. Sales are concentrated: Amazon accounts for 97% of units, among 57 sellers. This view covers 4 months of data.
Top Fisher-Price products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Fisher-Price Baby's First Blocks | 4.8 ★54,849 reviews | 13,000 | Check price on Amazon |
| Fisher-Price Little People School Bus Toddler Toy | 4.8 ★2,012 reviews | 13,000 | Check price on Amazon |
| Fisher-Price Glow and Grow Kick & Play Piano Gym | 4.8 ★3,517 reviews | 12,000 | Check price on Amazon |
| Fisher-Price Little People Fire Truck Toddler Toy | 4.8 ★1,754 reviews | 8,600 | Check price on Amazon |
| Fisher-Price Corn Popper, Blue Push-Along Toy | 4.5 ★6,945 reviews | 8,500 | Check price on Amazon |
| Fisher-Price Little People Caring for Animals Farm Playset | 4.8 ★6,479 reviews | 8,100 | Check price on Amazon |
| Fisher-Price Soothe ‘n Snuggle Otter Plush Baby Toy | 4.7 ★59,441 reviews | 6,100 | Check price on Amazon |
| Fisher-Price Tap & Turn Bench Activity Toy | 4.7 ★4,250 reviews | 5,600 | Check price on Amazon |
| Fisher-Price Baby’s First Blocks & Rock-a-Stack Toy Set | 4.8 ★26,622 reviews | 5,600 | Check price on Amazon |
| Fisher-PriceSit-Me-Up Floor Seat | 4.7 ★14,186 reviews | 5,400 | Check price on Amazon |
Who sells Fisher-Price
- Amazon97%
- Robert`s Fojjer<1%
- Lots Galore<1%
- Shopific LLC<1%
- Mr. Nice Toy<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 329
Rank 1 of 329 brands in Playsets by estimated revenue in September 2026, with 14% of the category.
Frequently asked questions
Who makes Fisher-Price?
Fisher-Price is the brand name on 278 products we tracked on Amazon in September 2026 mostly in Playsets (Toys & Games). The largest seller of Fisher-Price products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fisher-Price sell on Amazon?
Fisher-Price sold an estimated $7.4M on Amazon in September 2026, about 254,000 units. That is +9% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fisher-Price's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Fisher-Price Baby's First Blocks (about 13,000 units); 2. Fisher-Price Little People School Bus Toddler Toy (about 13,000 units); 3. Fisher-Price Glow and Grow Kick & Play Piano Gym (about 12,000 units).