Who makes Mattel? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.4M est./mo
- Trend
- Declining
- -13%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 302,697 reviews
- Who sells it
- Mostly one seller
- Top seller has 86% of units
Mattel estimated monthly revenue on Amazon
Our read on Mattel
Mattel is a Large brand in the Dolls category of Toys & Games, ranking 2 among 308 brands with an estimated 11% of category revenue. Estimated revenue was $6.4M in September 2026, down from $8.0M in June 2026, a change of -20% across 4 months of data. The trend is labeled Declining, at -13% over the last 2 months. Estimated units were 237,000 for the latest month, spread across 477 products. Amazon accounts for 86% of units among 154 sellers, so sales are mostly through one seller. The average rating is 4.6, in the Strong band, across 302,697 reviews. The top product by units is the HUNTR/X Mira Fashion Doll at 8,200 units per month and a 4.8 rating.
Top Mattel products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Mattel KPop Demon Hunters HUNTR/X Mira Fashion Doll | 4.8 ★1,036 reviews | 8,200 | Check price on Amazon |
| Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 4.8 ★1,006 reviews | 7,500 | Check price on Amazon |
| Mattel Disney and Pixar Cars Transforming Mack Playset | 4.6 ★4,680 reviews | 7,400 | Check price on Amazon |
| Mattel Kpop Demon Hunters HUNTR/X Zoey “Golden” Singing Doll | 4.7 ★547 reviews | 7,400 | Check price on Amazon |
| Mattel KPop Demon Hunters HUNTR/X Rumi Fashion Doll | 4.8 ★629 reviews | 5,800 | Check price on Amazon |
| Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory | 4.8 ★291 reviews | 4,200 | Check price on Amazon |
| Mattel Disney and Pixar Cars Toys | 4.9 ★13,339 reviews | 3,900 | Check price on Amazon |
| Mattel Disney and Pixar Cars Mack Mini Racers Hauler | 4.6 ★2,045 reviews | 3,200 | Check price on Amazon |
| Mattel WWE Championship Title Belt | 4.7 ★2,926 reviews | 3,000 | Check price on Amazon |
| Mattel Disney and Pixar Cars Race to Celebrate Lightning McQueen | 4.7 ★110 reviews | 2,700 | Check price on Amazon |
Who sells Mattel
- Amazon86%
- Valecrest & Co2%
- Coast City Styles1%
- Priority Sales Inc1%
- ToyWiz1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 308
Rank 2 of 308 brands in Dolls by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Mattel?
Mattel is the brand name on 477 products we tracked on Amazon in September 2026 mostly in Dolls (Toys & Games). The largest seller of Mattel products that month was Amazon, with 86% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Mattel sell on Amazon?
Mattel sold an estimated $6.4M on Amazon in September 2026, about 237,000 units. That is -20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Mattel's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Mattel KPop Demon Hunters HUNTR/X Mira Fashion Doll (about 8,200 units); 2. Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure (about 7,500 units); 3. Mattel Disney and Pixar Cars Transforming Mack Playset (about 7,400 units).