Who makes Monster High? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -11%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 87,332 reviews
- Who sells it
- Mostly one seller
- Top seller has 81% of units
Monster High estimated monthly revenue on Amazon
Our read on Monster High
Monster High ranks 3 of 308 brands in the Dolls category on Amazon, with an estimated 10% share of category revenue. In September 2026 it had estimated revenue of $1.7M and 48,000 units, compared with $1.6M in June 2026, a change of +6% since the first month. The trend over the latest 2 months is labeled Declining at -11%, so the four-month view and the recent view point in different directions. The brand has 85 products selling across 39 sellers, yet Amazon accounts for 81% of units, which makes it a mostly one-seller brand. The top product, Claire de Luna, sells an estimated 5,800 units per month. The average rating is 4.7 across 87,332 reviews.
Top Monster High products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Monster High Doll, Moonspell Magic by Monster High Claire de Luna | 4.7 ★584 reviews | 5,800 | Check price on Amazon |
| Monster High Dawn of the Dance Cleo De Nile Reproduction Doll | 4.6 ★59 reviews | 5,000 | Check price on Amazon |
| Monster High Dawn of the Dance Clawdeen Wolf Reproduction Doll | 4.6 ★66 reviews | 4,900 | Check price on Amazon |
| Monster High Scary Sweet Birthday Draculaura Doll | 4.8 ★4,473 reviews | 2,200 | Check price on Amazon |
| Monster High Draculaura Doll with Pet Bat | 4.8 ★3,472 reviews | 2,100 | Check price on Amazon |
| Monster High Skullector Elvira | 4.9 ★1,198 reviews | 2,000 | Check price on Amazon |
| Monster High Skullector Buffy & Angel Dolls | 4.8 ★173 reviews | 1,700 | Check price on Amazon |
| Monster High Skulltimate Secrets Clawdeen Wolf Doll Set | 4.7 ★177 reviews | 1,500 | Check price on Amazon |
| Monster High Self-Scare Secrets Spectra Vondergeist Doll | 4.6 ★163 reviews | 1,400 | Check price on Amazon |
| Monster High Doll, Clawdeen Wolf House of Wolf Collectible with Faux | 4.8 ★558 reviews | 1,400 | Check price on Amazon |
Who sells Monster High
- Amazon81%
- DHV Supplies7%
- Poseidon Distribution1%
- Arrival Industries LLC.1%
- Slam-Dunk1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 308
Rank 3 of 308 brands in Dolls by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes Monster High?
Monster High is the brand name on 85 products we tracked on Amazon in September 2026 mostly in Dolls (Toys & Games). The largest seller of Monster High products that month was Amazon, with 81% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Monster High sell on Amazon?
Monster High sold an estimated $1.7M on Amazon in September 2026, about 48,000 units. That is +6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Monster High's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Monster High Doll, Moonspell Magic by Monster High Claire de Luna (about 5,800 units); 2. Monster High Dawn of the Dance Cleo De Nile Reproduction Doll (about 5,000 units); 3. Monster High Dawn of the Dance Clawdeen Wolf Reproduction Doll (about 4,900 units).