Who makes American Girl? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Growing
- +61%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 10,692 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
American Girl estimated monthly revenue on Amazon
Our read on American Girl
American Girl is a Large brand in Dolls, within Toys & Games, ranking 4 among 308 brands in that category with an estimated 9% of category revenue. Estimated revenue was $1.7M in September 2026, up +154% from $667K in June 2026, and the trend is marked Growing at +61% over 2 months. Estimated units in the latest month were 20,000 across 92 products. Amazon accounts for >99% of units, so sales sit mostly with one seller. The average rating is 4.7 across 10,692 reviews, which falls in the Strong band. The top listed product, the WellieWishers Ashlyn doll, sells an estimated 1,700 units per month. Only 4 months of data are available.
Top American Girl products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| American Girl WellieWishers 14.5-inch Ashlyn Doll with Pink Leotard | 4.8 ★1,890 reviews | 1,700 | Check price on Amazon |
| American Girl WellieWishers 14.5-inch Camille Doll with Blue Leotard | 4.9 ★2,467 reviews | 1,400 | Check price on Amazon |
| American Girl WellieWishers 14.5-inch Willa Doll with Coral Leotard | 4.8 ★1,586 reviews | 1,400 | Check price on Amazon |
| American Girl, Snowy Surprises 2026 Advent Calendar | 4.5 ★5 reviews | 860 | Check price on Amazon |
| American Girl My First Kirsten Doll & Board Book | 4.8 ★152 reviews | 720 | Check price on Amazon |
| American Girl Special Edition Modern Era Collection | 4.7 ★126 reviews | 710 | Check price on Amazon |
| American Girl 18-inch Doll Accessories Doll Brush with Sturdy Wooden | 4.7 ★684 reviews | 560 | Check price on Amazon |
| American Girl, AG Sisters Francie Doll | 4.8 ★517 reviews | 520 | Check price on Amazon |
| American Girl, Disney Frozen Elsa | 3.8 ★4 reviews | 520 | Check price on Amazon |
| American Girl, Truly Me 18-inch Doll #100 with Dark-Blue Eyes | 4.8 ★584 reviews | 500 | Check price on Amazon |
Who sells American Girl
- Amazon>99%
- abuys<1%
- American Mom<1%
- kamannka<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 308
Rank 4 of 308 brands in Dolls by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes American Girl?
American Girl is the brand name on 92 products we tracked on Amazon in September 2026 mostly in Dolls (Toys & Games). The largest seller of American Girl products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does American Girl sell on Amazon?
American Girl sold an estimated $1.7M on Amazon in September 2026, about 20,000 units. That is +154% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are American Girl's best-selling products on Amazon?
By estimated units sold in September 2026: 1. American Girl WellieWishers 14.5-inch Ashlyn Doll with Pink Leotard (about 1,700 units); 2. American Girl WellieWishers 14.5-inch Camille Doll with Blue Leotard (about 1,400 units); 3. American Girl WellieWishers 14.5-inch Willa Doll with Coral Leotard (about 1,400 units).