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Who makes Magic: The Gathering? Amazon sales, products and sellers

Updated November 2026 with September 2026 data

At a glance

Size
Large
$10.1M est./mo
Trend
Declining
-19%, last 2 vs prior 2 months
Ratings
Mixed
4.3 ★ · 71,513 reviews
Who sells it
48 sellers
Top seller has 69% of units

Magic: The Gathering estimated monthly revenue on Amazon

Magic: The Gathering estimated monthly revenueMagic: The Gathering estimated monthly revenue: June 2026 $14.3M, July 2026 $11.6M, August 2026 $10.8M, September 2026 $10.1M.$0$5M$10M$15M$14.3MJun$11.6MJul$10.8MAug$10.1MSep
Estimated monthly revenue changed -30% from June 2026 to September 2026.

Our read on Magic: The Gathering

Magic: The Gathering ranks 2 of 40 brands in Booster Packs on Amazon, with an estimated 40% share of the category's revenue. Estimated revenue was $10.1M in September 2026 on 120,000 units, down from $14.3M in June 2026, a change of -30%. Over the last 2 months the trend reads Declining at -19%. The brand has 196 products selling across 48 sellers, and Amazon accounts for 69% of units, followed by LegitMTG at 4% and 6AGames at 3%. The top product, the Reality Fracture Commander Deck, sells about 8,700 units a month and is rated 4.3. The average rating is 4.3 across 71,513 reviews, which places it in the Mixed band.

Top Magic: The Gathering products on Amazon

As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.

Top Magic: The Gathering products by estimated units sold per month, September 2026
ProductRatingEst. units/moAmazon link
Magic: The Gathering Reality Fracture Commander Deck4.3 ★5 reviews8,700Check price on Amazon
Magic: The Gathering Foundations Commander Deck - Calling All4.2 ★23 reviews7,900Check price on Amazon
Magic: The Gathering Foundations Commander Deck - Reign of4.9 ★16 reviews7,500Check price on Amazon
Magic: The Gathering Foundations Commander Deck - Tramplesaurus4.7 ★32 reviews6,400Check price on Amazon
Magic: The Gathering Foundations Commander Deck - Wretched Ranks4.5 ★13 reviews5,900Check price on Amazon
Magic: The Gathering Foundations Commander Deck Bundle4.4 ★12 reviews4,700Check price on Amazon
Magic the Gathering 50 Cards Includes 25+ Rares/Uncommons MTG Cards4.0 ★4,190 reviews3,800Check price on Amazon
Magic: The Gathering Reality Fracture Bundle4.1 ★7 reviews3,700Check price on Amazon
Magic: The Gathering3.2 ★149 reviews3,600Check price on Amazon
Magic: The Gathering Reality Fracture Play Booster Box0.0 ★3,300Check price on Amazon

Who sells Magic: The Gathering

  • Amazon69%
  • LegitMTG4%
  • 6AGames3%
  • The Game Capital3%
  • TCGMonster3%

Share of estimated units sold in September 2026, by the seller holding the Buy Box.

Place in its category

#2 of 40

Rank 2 of 40 brands in Booster Packs by estimated revenue in September 2026, with 40% of the category.

Frequently asked questions

Who makes Magic: The Gathering?

Magic: The Gathering is the brand name on 196 products we tracked on Amazon in September 2026 mostly in Booster Packs (Toys & Games). The largest seller of Magic: The Gathering products that month was Amazon, with 69% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.

How much does Magic: The Gathering sell on Amazon?

Magic: The Gathering sold an estimated $10.1M on Amazon in September 2026, about 120,000 units. That is -30% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.

What are Magic: The Gathering's best-selling products on Amazon?

By estimated units sold in September 2026: 1. Magic: The Gathering Reality Fracture Commander Deck (about 8,700 units); 2. Magic: The Gathering Foundations Commander Deck - Calling All (about 7,900 units); 3. Magic: The Gathering Foundations Commander Deck - Reign of (about 7,500 units).