Who makes Magic: The Gathering? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $10.1M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 71,513 reviews
- Who sells it
- 48 sellers
- Top seller has 69% of units
Magic: The Gathering estimated monthly revenue on Amazon
Our read on Magic: The Gathering
Magic: The Gathering ranks 2 of 40 brands in Booster Packs on Amazon, with an estimated 40% share of the category's revenue. Estimated revenue was $10.1M in September 2026 on 120,000 units, down from $14.3M in June 2026, a change of -30%. Over the last 2 months the trend reads Declining at -19%. The brand has 196 products selling across 48 sellers, and Amazon accounts for 69% of units, followed by LegitMTG at 4% and 6AGames at 3%. The top product, the Reality Fracture Commander Deck, sells about 8,700 units a month and is rated 4.3. The average rating is 4.3 across 71,513 reviews, which places it in the Mixed band.
Top Magic: The Gathering products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Magic: The Gathering Reality Fracture Commander Deck | 4.3 ★5 reviews | 8,700 | Check price on Amazon |
| Magic: The Gathering Foundations Commander Deck - Calling All | 4.2 ★23 reviews | 7,900 | Check price on Amazon |
| Magic: The Gathering Foundations Commander Deck - Reign of | 4.9 ★16 reviews | 7,500 | Check price on Amazon |
| Magic: The Gathering Foundations Commander Deck - Tramplesaurus | 4.7 ★32 reviews | 6,400 | Check price on Amazon |
| Magic: The Gathering Foundations Commander Deck - Wretched Ranks | 4.5 ★13 reviews | 5,900 | Check price on Amazon |
| Magic: The Gathering Foundations Commander Deck Bundle | 4.4 ★12 reviews | 4,700 | Check price on Amazon |
| Magic the Gathering 50 Cards Includes 25+ Rares/Uncommons MTG Cards | 4.0 ★4,190 reviews | 3,800 | Check price on Amazon |
| Magic: The Gathering Reality Fracture Bundle | 4.1 ★7 reviews | 3,700 | Check price on Amazon |
| Magic: The Gathering | 3.2 ★149 reviews | 3,600 | Check price on Amazon |
| Magic: The Gathering Reality Fracture Play Booster Box | 0.0 ★ | 3,300 | Check price on Amazon |
Who sells Magic: The Gathering
- Amazon69%
- LegitMTG4%
- 6AGames3%
- The Game Capital3%
- TCGMonster3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 40
Rank 2 of 40 brands in Booster Packs by estimated revenue in September 2026, with 40% of the category.
Frequently asked questions
Who makes Magic: The Gathering?
Magic: The Gathering is the brand name on 196 products we tracked on Amazon in September 2026 mostly in Booster Packs (Toys & Games). The largest seller of Magic: The Gathering products that month was Amazon, with 69% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Magic: The Gathering sell on Amazon?
Magic: The Gathering sold an estimated $10.1M on Amazon in September 2026, about 120,000 units. That is -30% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Magic: The Gathering's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Magic: The Gathering Reality Fracture Commander Deck (about 8,700 units); 2. Magic: The Gathering Foundations Commander Deck - Calling All (about 7,900 units); 3. Magic: The Gathering Foundations Commander Deck - Reign of (about 7,500 units).