Who makes Hot Wheels? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.3M est./mo
- Trend
- Stable
- -6%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 374,976 reviews
- Who sells it
- 120 sellers
- Top seller has 75% of units
Hot Wheels estimated monthly revenue on Amazon
Our read on Hot Wheels
Hot Wheels ranks 1 of 250 brands in Cars & Race Cars, within Toys & Games, with an estimated 29% of the leaf category's revenue. Estimated revenue was $3.3M in September 2026, from about 121,000 units, compared with $3.5M in June 2026, a change of -6% across 4 months of data. The trend reads as stable. The brand has 366 products selling across 120 sellers, though Amazon accounts for 75% of units. The top product is the Hot Wheels 2026 Advent Calendar at 7,300 units per month and a 4.5 rating. The average rating is 4.6 across 374,976 reviews, which places it in the Strong band.
Top Hot Wheels products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Hot Wheels 2026 Advent Calendar | 4.5 ★77 reviews | 7,300 | Check price on Amazon |
| Hot Wheels City Shark Chomp Beach Playset & 1:64 Scale Toy Car | 4.2 ★289 reviews | 5,200 | Check price on Amazon |
| Hot Wheels 10-Pack of Toy Race Cars | 4.7 ★2,393 reviews | 4,200 | Check price on Amazon |
| Hot Wheels Formula 1 2025 10-Pack | 4.8 ★1,591 reviews | 4,200 | Check price on Amazon |
| Hot Wheels Blue Race Car Potty Training Toilet | 4.5 ★1,183 reviews | 4,000 | Check price on Amazon |
| Hot Wheels RC Barbie Ford Bronco | 4.7 ★91 reviews | 3,400 | Check price on Amazon |
| Hot Wheels Track Builder Unlimited Fuel Can Stunt Box Playset & Car | 4.7 ★6,091 reviews | 3,400 | Check price on Amazon |
| Hot Wheels ZipBin Wheelie Track Pack | 4.7 ★868 reviews | 3,200 | Check price on Amazon |
| Hot Wheels Let’s Race 8-Pack | 4.6 ★1,451 reviews | 3,200 | Check price on Amazon |
| Hot Wheels Track Creator Deluxe Pack & 2 1:64 Scale Toy Cars | 4.6 ★1,104 reviews | 3,100 | Check price on Amazon |
Who sells Hot Wheels
- Amazon75%
- Toys, Clothes, and Other Stuff3%
- Vancouver Trading Company2%
- PMLLLC2%
- Lullaby Baby1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 250
Rank 1 of 250 brands in Cars & Race Cars by estimated revenue in September 2026, with 29% of the category.
Frequently asked questions
Who makes Hot Wheels?
Hot Wheels is the brand name on 366 products we tracked on Amazon in September 2026 mostly in Cars & Race Cars (Toys & Games). The largest seller of Hot Wheels products that month was Amazon, with 75% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Hot Wheels sell on Amazon?
Hot Wheels sold an estimated $3.3M on Amazon in September 2026, about 121,000 units. That is -6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Hot Wheels's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Hot Wheels 2026 Advent Calendar (about 7,300 units); 2. Hot Wheels City Shark Chomp Beach Playset & 1:64 Scale Toy Car (about 5,200 units); 3. Hot Wheels 10-Pack of Toy Race Cars (about 4,200 units).