Who makes Step2? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.9M est./mo
- Trend
- Declining
- -38%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 234,588 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Step2 estimated monthly revenue on Amazon
Our read on Step2
Step2 ranks 1 of 106 brands in Push Ride-Ons within Toys & Games, with an estimated 31% of the category's revenue. Its estimated revenue in September 2026 was $3.9M on 41,000 units, down 51% from $7.8M in June 2026, the first of 4 months of data. The trend is labeled Declining, at -38% over the last 2 months. The brand has 105 products selling and an average rating of 4.7 across 234,588 reviews. Its top products are the Rain Showers Splash Pond Toddler Water Table at 6,300 units per month, the Kid Alert Street Safety Sign at 4,200, and the Whisper Ride II Kids Push Car at 3,300. Amazon is the only seller, with 100% of units.
Top Step2 products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Step2 Rain Showers Splash Pond Toddler Water Table | 4.7 ★24,085 reviews | 6,300 | Check price on Amazon |
| Step2 Kid Alert Street Safety Sign | 4.7 ★5,819 reviews | 4,200 | Check price on Amazon |
| Step2 Whisper Ride II Kids Push Car | 4.6 ★16,631 reviews | 3,300 | Check price on Amazon |
| Step2 Up & Down Roller Coaster Kids Ride On Toy | 4.7 ★7,836 reviews | 3,200 | Check price on Amazon |
| Step2 Push Around Buggy Kids Push Car | 4.7 ★9,871 reviews | 2,700 | Check price on Amazon |
| Step2 Whisper Ride II Kids Push Cars | 4.6 ★16,635 reviews | 1,600 | Check price on Amazon |
| Step2 Best Chefs Kids Kitchen Playset | 4.7 ★14,247 reviews | 1,200 | Check price on Amazon |
| Step2 MailMaster Express Mailbox & Post | 4.7 ★1,467 reviews | 1,000 | Check price on Amazon |
| Step2 Whisper Ride Cruiser Kids Push Car | 4.5 ★5,595 reviews | 890 | Check price on Amazon |
| Step2 Rain Showers and Unicorns Water Table for Kids | 4.8 ★5,041 reviews | 800 | Check price on Amazon |
Who sells Step2
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 106
Rank 1 of 106 brands in Push Ride-Ons by estimated revenue in September 2026, with 31% of the category.
Frequently asked questions
Who makes Step2?
Step2 is the brand name on 105 products we tracked on Amazon in September 2026 mostly in Push Ride-Ons (Toys & Games). The largest seller of Step2 products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Step2 sell on Amazon?
Step2 sold an estimated $3.9M on Amazon in September 2026, about 41,000 units. That is -51% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Step2's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Step2 Rain Showers Splash Pond Toddler Water Table (about 6,300 units); 2. Step2 Kid Alert Street Safety Sign (about 4,200 units); 3. Step2 Whisper Ride II Kids Push Car (about 3,300 units).