Who makes Marvel? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.9M est./mo
- Trend
- Declining
- -22%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 361,745 reviews
- Who sells it
- 133 sellers
- Top seller has 54% of units
Marvel estimated monthly revenue on Amazon
Our read on Marvel
Marvel ranks 1 among 388 brands in Action Figures within Toys & Games, with an estimated 12% share of that category's revenue. Its estimated revenue in September 2026 was $4.9M on 183,000 units, compared with $5.4M in June 2026, a change of -8%. The trend is labeled Declining, at -22% over a 2 month window. About 910 products are selling through 133 sellers, and Amazon accounts for 54% of units, followed by imagikids LLC at 9% and Ruelily! at 6%. The average rating is 4.5, across 361,745 reviews. The top product, Marvel Spider-Man Super Web Slinger, sells an estimated 8,500 units a month and is rated 4.1. This read covers 4 months of data.
Top Marvel products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Marvel Spider-Man Super Web Slinger | 4.1 ★8,755 reviews | 8,500 | Check price on Amazon |
| Marvel Accessory Supply Spider-Man 3D Boy Hat | 4.8 ★4,002 reviews | 6,500 | Check price on Amazon |
| Marvel Spider-Man Titan Hero Series Action Figure | 4.8 ★14,495 reviews | 4,900 | Check price on Amazon |
| Marvel Legends Series Magic: The Gathering Black Panther | 5.0 ★1 reviews | 4,400 | Check price on Amazon |
| Marvel Spider-Man: Brand New Day Titan Series Action Figure | 4.7 ★200 reviews | 4,300 | Check price on Amazon |
| Spiderman Coloring & Activity Book Set Bundle | 4.8 ★3,053 reviews | 4,000 | Check price on Amazon |
| Marvel Iron Man and His Awesome Friends High-Tech Hero Role Play Set | 4.6 ★323 reviews | 2,900 | Check price on Amazon |
| Marvel Super Hero Adventures 5-Inch Action Figure 5-Pack | 4.8 ★3,090 reviews | 2,700 | Check price on Amazon |
| Marvel Legends Series Gambit | 0.0 ★ | 2,700 | Check price on Amazon |
| Hasbro Marvel Avengers Series Marvel Assemble Titan Hero Iron Man 12' | 4.6 ★6,393 reviews | 2,600 | Check price on Amazon |
Who sells Marvel
- Amazon54%
- imagikids LLC9%
- Ruelily!6%
- Accessory Supply5%
- HI-STYLE3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 388
Rank 1 of 388 brands in Action Figures by estimated revenue in September 2026, with 12% of the category.
Frequently asked questions
Who makes Marvel?
Marvel is the brand name on 910 products we tracked on Amazon in September 2026 mostly in Action Figures (Toys & Games). The largest seller of Marvel products that month was Amazon, with 54% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Marvel sell on Amazon?
Marvel sold an estimated $4.9M on Amazon in September 2026, about 183,000 units. That is -8% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Marvel's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Marvel Spider-Man Super Web Slinger (about 8,500 units); 2. Marvel Accessory Supply Spider-Man 3D Boy Hat (about 6,500 units); 3. Marvel Spider-Man Titan Hero Series Action Figure (about 4,900 units).