Who makes Disguise? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.6M est./mo
- Trend
- Growing
- +329%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 212,387 reviews
- Who sells it
- 35 sellers
- Top seller has 75% of units
Disguise estimated monthly revenue on Amazon
Our read on Disguise
Disguise ranks 1 among 950 brands in Costumes, within Toys & Games, and holds 12% of the category's estimated revenue. In September 2026 its estimated revenue was $5.6M on 168,000 estimated units, up 605% from $798K in June 2026, the first of 4 months of data. Over the last 2 months the trend is Growing, at +329%. The brand has 576 products selling across 35 sellers, and Amazon accounts for 75% of units. Its top products are the Harry Potter Sorting Hat for Kids at 5,600 units per month, The Legend of Zelda Link Sword at 4,400, and the Nintendo Super Mario Costume at 3,800. The average rating is 4.4 across 212,387 reviews, which falls in the Mixed band.
Top Disguise products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Disguise Harry Potter Sorting Hat for Kids | 4.6 ★1,798 reviews | 5,600 | Check price on Amazon |
| The Legend of Zelda Link Sword | 4.7 ★9,990 reviews | 4,400 | Check price on Amazon |
| Disguise Nintendo Super Mario Costume | 4.6 ★7,847 reviews | 3,800 | Check price on Amazon |
| Disney Toy Story Buzz Lightyear Jet Pack | 4.3 ★5,920 reviews | 2,200 | Check price on Amazon |
| Disguise Pokemon Charizard Costume for Kids | 4.2 ★133 reviews | 2,100 | Check price on Amazon |
| Disguise Hermione Granger Light Up Wand | 4.6 ★661 reviews | 2,000 | Check price on Amazon |
| Descendants Pocket Watch, Official Disney Descendants The Rise of Red | 4.3 ★145 reviews | 2,000 | Check price on Amazon |
| Disguise The Incredibles Jack Jack Costume | 4.6 ★1,368 reviews | 1,900 | Check price on Amazon |
| Disguise K-Pop Demon Hunters Mira Moon Blade Costume Accessory | 2.4 ★12 reviews | 1,700 | Check price on Amazon |
| Disguise Harry Potter Wand | 4.5 ★1,077 reviews | 1,600 | Check price on Amazon |
Who sells Disguise
- Amazon75%
- Hanopop7%
- HalloweenCostumes4%
- Best Sellers | Serial #s Recorded to Prevent Fraud3%
- Halloween Express3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 950
Rank 1 of 950 brands in Costumes by estimated revenue in September 2026, with 12% of the category.
Frequently asked questions
Who makes Disguise?
Disguise is the brand name on 576 products we tracked on Amazon in September 2026 mostly in Costumes (Toys & Games). The largest seller of Disguise products that month was Amazon, with 75% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Disguise sell on Amazon?
Disguise sold an estimated $5.6M on Amazon in September 2026, about 168,000 units. That is +605% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Disguise's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Disguise Harry Potter Sorting Hat for Kids (about 5,600 units); 2. The Legend of Zelda Link Sword (about 4,400 units); 3. Disguise Nintendo Super Mario Costume (about 3,800 units).