Who makes Crayola? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $11.9M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 1,179,125 reviews
- Who sells it
- 79 sellers
- Top seller has 70% of units
Crayola estimated monthly revenue on Amazon
Our read on Crayola
Crayola ranks 1 of 87 brands in Coloring Pens & Markers, within Toys & Games, and holds an estimated 55% of the leaf category's revenue. Estimated monthly revenue was $11.9M in September 2026, down 14% from $13.8M in June 2026, and the trend is labeled Declining across 4 months of data. Estimated units in the latest month were 905,000 across 368 products and 79 sellers. Amazon accounts for 70% of units, followed by wefulfill at 13% and Halite Distributions at 2%. The top products are Crayola Crayons 24 ct at 82,000 units per month, Crayola Colored Pencils at 50,000, and Crayola Globbles Fidget Toy at 36,000. The average rating is 4.7 across 1,179,125 reviews.
Top Crayola products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Crayola Crayons 24 ct | 4.8 ★12,589 reviews | 82,000 | Check price on Amazon |
| Crayola Colored Pencils | 4.8 ★50,719 reviews | 50,000 | Check price on Amazon |
| Crayola Globbles Fidget Toy | 4.5 ★21,113 reviews | 36,000 | Check price on Amazon |
| Crayola Air Dry Clay | 4.6 ★25,217 reviews | 35,000 | Check price on Amazon |
| Crayola Broad Line Markers | 4.8 ★20,774 reviews | 32,000 | Check price on Amazon |
| Crayola Construction Paper Bulk Pack | 4.8 ★9,750 reviews | 31,000 | Check price on Amazon |
| Crayola Erasable Colored Pencils for Kids | 4.7 ★18,144 reviews | 24,000 | Check price on Amazon |
| Crayola Crayons Bulk | 4.8 ★7,816 reviews | 18,000 | Check price on Amazon |
| Crayola Marker Airbrush Spray Art Kit | 4.8 ★1,545 reviews | 18,000 | Check price on Amazon |
| Crayola Crayons Bundle | 4.8 ★3,424 reviews | 17,000 | Check price on Amazon |
Who sells Crayola
- Amazon70%
- wefulfill13%
- Halite Distributions2%
- BestSource OfficeSupplies2%
- My Great Goods1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 87
Rank 1 of 87 brands in Coloring Pens & Markers by estimated revenue in September 2026, with 55% of the category.
Frequently asked questions
Who makes Crayola?
Crayola is the brand name on 368 products we tracked on Amazon in September 2026 mostly in Coloring Pens & Markers (Toys & Games). The largest seller of Crayola products that month was Amazon, with 70% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Crayola sell on Amazon?
Crayola sold an estimated $11.9M on Amazon in September 2026, about 905,000 units. That is -14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Crayola's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Crayola Crayons 24 ct (about 82,000 units); 2. Crayola Colored Pencils (about 50,000 units); 3. Crayola Globbles Fidget Toy (about 36,000 units).