Who makes Squishmallows? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Stable
- +5%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 155,227 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Squishmallows estimated monthly revenue on Amazon
Our read on Squishmallows
Squishmallows is a large brand in Stuffed Animals & Teddy Bears, ranking 3 of 683 brands in that category with an estimated 6% of its revenue. In September 2026 the brand had estimated revenue of $1.9M and 108,000 units, across 439 products and 32 sellers. Revenue was $1.9M in June 2026 as well, a change of +2% over 4 months of data, and the trend is labeled stable at +5% over the last 2 months. Sales are concentrated: Amazon accounts for 95% of units, while River Colony Trading and FLResell each hold 1%. The average rating is 4.8 across 155,227 reviews. The top product, the Original Mystery 3-Pack, sells an estimated 4,300 units a month.
Top Squishmallows products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Squishmallows Original Mystery 3-Pack | 4.7 ★10,296 reviews | 4,300 | Check price on Amazon |
| Squishmallows Original 10-Inch Bluey HugMees | 4.8 ★2,950 reviews | 2,900 | Check price on Amazon |
| Squishmallows Original 12in Bluey Plush | 4.8 ★175 reviews | 2,700 | Check price on Amazon |
| Squishmallows Original Halloween 4-Pack | 4.7 ★234 reviews | 2,300 | Check price on Amazon |
| Squishmallows Original Marvel Spidey and His Amazing Friends 10-Inch | 4.8 ★1,530 reviews | 2,200 | Check price on Amazon |
| Squishmallows Original 12in Marvel Spider-Man Plush | 4.8 ★510 reviews | 2,200 | Check price on Amazon |
| Horizon Group USA Slimygloop Ultimate Mix'Ems | 4.7 ★1,171 reviews | 1,700 | Check price on Amazon |
| Squishmallows Disney Original 10-Inch Stitch HugMees | 4.7 ★1,309 reviews | 1,700 | Check price on Amazon |
| Squishmallows Original 14-Inch Lyla Vanilla Birthday Cake with | 4.9 ★751 reviews | 1,600 | Check price on Amazon |
| Squishmallows Original 12in Colin the Cow Holding “Happy Birthday” | 4.9 ★624 reviews | 1,600 | Check price on Amazon |
Who sells Squishmallows
- Amazon95%
- River Colony Trading1%
- FLResell1%
- Plake United1%
- Shippin' Stuff1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 683
Rank 3 of 683 brands in Stuffed Animals & Teddy Bears by estimated revenue in September 2026, with 6% of the category.
Frequently asked questions
Who makes Squishmallows?
Squishmallows is the brand name on 439 products we tracked on Amazon in September 2026 mostly in Stuffed Animals & Teddy Bears (Toys & Games). The largest seller of Squishmallows products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Squishmallows sell on Amazon?
Squishmallows sold an estimated $1.9M on Amazon in September 2026, about 108,000 units. That is +2% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Squishmallows's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Squishmallows Original Mystery 3-Pack (about 4,300 units); 2. Squishmallows Original 10-Inch Bluey HugMees (about 2,900 units); 3. Squishmallows Original 12in Bluey Plush (about 2,700 units).